Facts and figures
Sales trends in million Euro
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The result of this corporate strategy is our success. For more than 20 years, the company has been growing consistently and organically, i.e. without buying up other companies. Profits rose in 2010 by 11 % from 314.4 million Euros to 350.1 million Euros. This not only equalled the level achieved before the economic crisis, but also exceeded the previous record year of 2008. |
Market share
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Because of its leading technological edge, the RATIONAL Group is associated with constantly-growing efficiency and quality in passing on the unique benefits message. It holds a leading position by far in terms of market position and technology in the field of hot food preparation in professional kitchens. RATIONAL holds a world market share of more than 54%. This means that more than one in two units sold around the world now originates from RATIONAL. |
Distribution
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RATIONAL is a truly global company. |
106 million Euros EBIT – double the 2004 level
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Maximum efficiency in all company processes forms the basis for the company’s solid profitability. |
Potential
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Despite successfully working this market for over 30 years, it is only now that the first 25 percent of the 2.5 million potential kitchens have been converted to combi-steamer technology. This means that 75 percent or 1.9 million kitchens in the world are still working with outdated technology. The SelfCooking Center® technology that was introduced in 2004 is now not only replacing traditional cooking appliances, but also the combi-steamers that are already installed, and has thus practically returned the extent to which the world market has opened up to zero. |