Strategic corporate alignment

as a success factor

Copyright

RATIONAL sees itself as a specialist in hot food preparation in the world’s professional kitchens. This clear self-image is the basis of a success story that dates back over 40 years. RATIONAL’s primary corporate objective has always been to offer the maximum possible benefits to its customers. Regular innovation has guaranteed its leading position by far in terms of technology and market share. Rapid growth has increased its share of the world market to 54%. Over 100 million meals are now prepared every day in RATIONAL units in all parts of the world.

Milestones in an extraordinary company history

  • 2014 Invention of the world’s first SelfCookingCenter® 5 Senses - the only cooking system with 5 senses
  • 2013 New training centre and offices in Landsberg am Lech
  • 2011 Invention of the world’s first SelfCookingCenter® whitefficiency® with HiDensityControl®
  • 2010 Establishment of the sales company in India
  • 2009 Establishment of the sales company in Brazil
  • 2008 Market launch of CareControl
  • 2008 Opening of the third and largest plant at the Landsberg location
  • 2007 Establishment of sales companies in China, Greece, Middle East and Ukraine
  • 2006 Establishment of the Academy RATIONAL – intensive training in how to use the SelfCooking Center® on a daily basis by kitchen professionals for kitchen professionals
  • 2006 Worldwide introduction of CLUB RATIONAL – RATIONAL customers worldwide benefit from the latest developments in cooking research
  • 2005 Invention of the world’s first VarioCooking Center® by the FRIMA subsidiary company. Boiling, pan-frying and deep frying in a single unit, three times as fast, 40% less power.
  • 2005 Establishment of sales companies in Austria, France and Poland.
  • 2004 Invention of the world’s first SelfCooking Center® - select food, select browning from light to dark, cooking level from rare to well done. That’s it!
  • 2003 Establishment of the sales company in Russia.
  • 2002 CombiLink® guarantees fully automatic HACCP documentation and thus reliable hygiene
  • 2001 Establishment of the RATIONAL Großküchentechnik sales company in Germany.
  • 2000 RATIONAL AG is floated on the German Stock Exchange
  • 2000 CleanJet® - The world’s first fully automatic self-cleaning system guarantees spotless hygiene at the push of a button.
  • 2000 Establishment of the sales company in Spain.
  • 1999 Establishment of sales companies in Switzerland and Canada.
  • 1998 Establishment of sales companies in Italy and Scandinavia.
  • 1997 Invention of the RATIONAL ClimaPlus Combi® - The first combi-steamer with product specific regulation of the cooking cabinet climate to one percent accuracy for perfect cooking results.
  • 1993 Establishment of the sales company in USA.
  • 1992 Establishment of sales companies in France and Japan.
  • 1991 Establishment of the sales company in the UK.
  • 1976 Invention of the RATIONAL combi-steamer.
  • 1973 Establishment of RATIONAL GmbH as a company for producing and selling hot air units in Germany.

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RATIONAL USA Inc., 1701 Golf Road Suite C-120, Commercium, Rolling Meadows IL 60008, Toll Free: 888-320-7274