RATIONAL AG

RATIONAL AG is the global market and technology leader for hot food preparation in large-scale and commercial kitchens as well as haute cuisine, with a global market share of 54 %.

Since the company was established back in 1973, the principles of responsible and sustainable activity have been firmly rooted in the RATIONAL ethos.

This extends from product development, via production through to the planning of sales visits and disposal logistics.

It also applies to the choice of energy-conscious materials in our buildings through to regular eco-audits of the company carried out in accordance with DIN ISO 14001.

This makes RATIONAL a pioneer for an entire industry.

Figures, dates & facts

466,000 RATIONAL combi-steamers are in use all over the world.
RATIONAL products are sold in more than 85 countries.
Around 110 million meals are produced with RATIONAL appliances every day.
RATIONAL has a market share of 54 %. Almost every second appliance installed in the world today is a RATIONAL product.
RATIONAL manufactures in three plants in Germany which have a total area of 112,000 m².
RATIONAL has 1,200 employees, more than 600 of these in Landsberg.

Milestones of company development

1973 RATIONAL GmbH is founded
1976 Invention of the RATIONAL combi-steamer
1986 Development of the first gas-heated combi-steamer
1997 The RATIONAL ClimaPlus Combi® is launched on the market
2000 Flotation of RATIONAL AG
2000 CleanJet® market launch
2004 Invention of the first SelfCookingCenter® in the world
2005 Invention of the first VarioCooking Center® in the world
2008 CareControl® is launched on the market
2011 SelfCookingCenter® whitefficiency® is launched on the market

whitefficiency® - sustainable actions as a company principle

The development of innovative and energy-efficient cooking technology on its own is not sufficiently broad to be used as evidence of sustainable company management. As a principle for action it is better to apply a company-wide approach over the entire value-added chain.

Proven sustainability at RATIONAL – for over 30 years

The company