Jia Jia Le Cuisine, Food Opera @ ION Orchard Singapore.

“RATIONAL helps your multi-dimensional business empire.” - Dino Lim, Managing Director of Jia Jia Le Cuisine

Taste that matters – home-style Chinese and Nyonya specialities.

Jia Jia Le Cuisine was set up in 1997 under Hong Hua Holdings. For those craving the comforting taste and nourishment of home cooked food, Jia Jia Le Cuisine is the right place to visit. It is widely located all over Singapore in air-conditioned eateries. The diners can look forward to a wide array of delicious home-style Chinese and Nyonya specialities every day, all carefully developed by the founder, Mr. Dino Lim. The recipes are treasured heirloom that have been passed down from his mother's family for over 30 years.

Mr. Lim is passionate about the quality and flavour of his food. He believes that hunger may bring a customer to him for the first time, but it will ultimately be the taste that brings the customer back. The ambitious personality of Mr Lim has driven him to also integrate fresh produce, processed meat and other intermediate ingredients into his business ecosystem. With this extensive approach, he has full control over the quality from harvest to table. Having said that, RATIONAL technology is one of the keys to open up his food & beverage empire. Some of the specialities are Assam Padang fish, lamb curry, black pepper pork chop and Chinese roast.

“RATIONAL is a chef that you do not need to worry about, it will always show up for work.”

Dino Lim, Managing Director of Jia Jia Le Cuisine

The RATIONAL Solution.

“Since we are offering everyday staple food, the numerous cooking methods we can achieve out of the SelfCookingCenter^® are the biggest advantage for us”, says Mr. Lim. “For instance, one of our special highlights is the Chinese roast – pork collar meat. You will not find this dish in many other similar stalls in the market. We can easily extend our menu with the roast option with the integration of the SelfCookingCenter^®. This availability leaves a strong impression with the customer and their repeat order is our assurance”, says Mr. Lim.

“We do large batch roasting at our central kitchen, close to no supervision is required and we have it distributed to all the outlets with consistent quality. Our win is the unique taste and RATIONAL technology has encapsulated this win for our delivery to the customers”, says Mr. Lim.

Benefits.

Level of the standard:
“Our standard of food quality and hygiene have improved tremendously, bringing advanced kitchen equipment technology to the food eatery concept”, says Mr. Lim.

Daring investment:
“This is our long-term approach for convenience, productivity and stability in large batch production”, says Mr. Lim.

Franchise kitchen management:
“We can easily recommend RATIONAL to our partner for its durable quality and to achieve the similar food quality”, says Mr. Lim.