White's IGA. Baringa, Queensland, Australia.

“RATIONAL is definitely the part of the kitchen that provides the best return on investment to us.” - Regan Jensen, Retail Operations Manager, White's IGA.

Striving to keep ahead of the competition.

Michael and Roz White started their retailing journey on the Sunshine Coast with the purchase of a small convenience store in October 1993. From these humble beginnings grew the White's IGA Group. Today the group consists of five supermarkets located across Queensland, employing over 400 people. Their newsest venture at Baringa on the Sunshine Coast, epitomises Michael's and Roz's values towards business - commitment to customer service, value for money and support of their staff and local communities.

One way in which they do this is through the commitment to their Locavore culture. “We have a Locavore policy which means we strive to support local suppliers where ever possible, which our customers appreciate. All of this forms part of producing a very unique product range for each individual store”. The kitchen at the Baringa store produces between 300 - 400 meals per day ranging from home style meals, bakery, convenience products and roast meats.

The RATIONAL's are so easy to use. Even our most junior staff members can operate them with ease.”

Regan Jensen, Ratail Operations Manager, White's IGA.

The RATIONAL solution.

Trying to compete and stay ahead of the larger supermarket chains has been a major focus of the team at White's IGA. “We strive to keep ahead of the game and always remain on trend” says Regan. “RATIONAL has helped our business in many ways. Obviously the consistency in cooking is very important to us. Roast chickens are a core part of our business and having a good, consistent quality product which comes out the same, time and time again is really important to us” adds Regan.

With 12 people working in the kitchen at various times, pre programming dishes, including the roast chickens, into the units ensures the customer will always receive the same quality food, regardless of who is operating the unit. “We strive to have the best roast chicken and loyalty to our stores has grown on this product (chickens). We have one customer who will drive past six other supermarkets to come to our store, simply because she loves the chickens” says Regan.

Customer benefit.

iCookingControl: “Our roast chickens are always juicy and well cooked. Our customers also appreciate the consistent results”.
Reliability and ease of use even for junior staff.
High level of support from RATIONAL Australia.