Tesco Kipa Mass Marketing Trade Logistics and Food Industry Inc. Izmir, Turkey.

“With RATIONAL, our operations are 40% faster, we've reduced our total hours of work by 45 hours, and have made a 50% saving on staff expenses!” - Gurol Gulumser, Bakery Manager

Immaculate Bakery Products.

Kipa was established in 1992 by the initiative of 100 business people in Izmir, historically a centre of trade in western Turkey. When it was acquired by the international retail company Tesco in 2003, Kipa's regional prestige was incorporated with the global experience of Tesco.Today, Kipa is among the leading retailers that serves over 1.5 million customers a week at its 173 stores across 21 provinces and 32 malls around Turkey, with about 9000 employees, and a broad network of suppliers. Gurol Gulumser, Bakery Manager, said, “Kipa, as a retailer, offers its customers quality and innovative products at affordable prices, and a smooth shopping experience.” He added, “RATIONAL has been our greatest aid in preparing bakery goods thanks to its ease of use, consistent quality cooking, and its speed.”Gulumser also noted that they have been using RATIONAL for the past two years and that they prefer working with RATIONAL since they have never experienced quality issues in terms of consistent cooking and usage faults.

“With its ease of use, ability to maintain consistent cooking quality, and fast preparations, RATIONAL gives us a sure advantage for bakery goods!”

Gurol Gulumser, Bakery Manager

The RATIONAL Solution.

Established in 1992, the leading retailer Tesco Kipa sees the difference in bakery production at all its branches with 28 RATIONAL devices. Gurol Gulumser has been using RATIONAL equipment for the past 2 years. Gulumser said they found out about RATIONAL online and that every staff member would be able to use the equipment in the best way possible thanks to quick and easy training.
“We can produce all of our bakery goods using the RATIONAL SelfCookingCenter^®.”They say they have reduced the total hours of work by 45 hours and have cut staff expenses by 50% thanks to RATIONAL equipment, as their operations are carried out 40% faster. Gulumser also said that using the equipment has become much easier especially due to the programming function for the products. They no longer need to employ qualified staff. He added that hygiene was no longer an issue for them either thanks to the self-cleaning function.

Advantages:

iCookingControl^®:
Provides the desired results to the same standard at each branch thanks to the same programmes being used for all bakery products no matter who operates it.
Efficient CareControl:
Saves time and money, thanks to the dirt and limescale detection of the one-touch cleaning function.
Ease of use:
standard results guaranteed from all supermarket staff after training.