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RATIONAL UK.

Our primary objective has always been to offer the maximum possible benefit to our customers. Continued innovation has guaranteed our leading position by far in terms of technology and market share. Rapid growth has seen our worldwide market share increase to 54% and 70% in the UK. Our goal is to be the easiest catering equipment supplier to deal with.

The RATIONAL UK team consists of experienced and professional individuals, including 23 Regional Chefs and 200 Service Engineers nationally – service is a critical factor to our success.

Key accounts are supported by Huw Davies Corporate Chef; offering commercial support, product roll outs, bespoke solutions, and menu development to maximise the breadth of foods cooked in the RATIONAL. Huw also is the culinary point of contact providing dedicated food development, training and mobilising our chef team.

We recently upgraded our dedicated development kitchen to accommodate both dealer, sales team training, RATIONAL CookingLive and Academy’s. Investments include, a range of RATIONAL units of various specifications, allowing hands-on training and full presentation facilities with new media screens.

Chefs can test drive the 5 Senses combi oven at a RATIONAL CookingLive demonstration. They take place every month at over 120 venues across the UK, so there is sure to be one happening near you. Led by chefs who are experts in the latest combi oven technologies and techniques, participants can cook with the RATIONAL and sample the results. To attend a demonstration call 01582 480388 or visit here .

Our 25th Anniversary in the UK!

Founded in1991 in Luton, we have enjoyed continued success year after year. In the early years everything was recorded manually as the subsidiary did not have computers.

There were two regional sales managers, one chef and a handful of support staff, we didn’t have service partners but seven sub-contractors covering the entire country…. How times have changed!

Facts and figures.
  • Year of foundation:
    1991
  • Office location in the country:
    Luton, Bedfordshire
  • Number of employees:
    54

“Our specialised team of professional chefs, focus on delivering the best solutions for our customers‘ day-to-day cooking tasks. With our comprehensive after-sales package, alongside a great customer service, we are proud to turn customers ideas into reality.”

Michael Keely

Michael Keely

Finance Director

RATIONAL UK

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Contact

We would be delighted to answer any questions about our products and RATIONAL.

+44 1582 480388 Callback service Contact us
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ChefLine®

If you have any application questions, you can call upon the experience of our RATIONAL master chefs 365 days a year.

+44 7743 389863 Contact us
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Service

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