The sustainable business success of RATIONAL is based on our clear strategic orientation, which is also defined in our philosophy on one single page comprehensible to all employees.
Company profile RATIONAL AG.
|Company profile RATIONAL AG||0.17 MB|
The basis for sustainable success.
Our customers want to receive the best assistance when cooking. We have made it our claim and our promise to deliver just this to our customers.
Our primary objective is not to maximise sales or profit, but to offer our customers maximum benefits. Sales and profit are the results of this customer-centric approach.
All RATIONAL employees work strive to meet this objective every day. The customer's benefit is not just the first rule in the company's philosophy; it is continually embodied in the RATIONAL ethos.
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