PrimoHoagies. Westville, NJ, USA.

“The SelfCookingCenter® allows us to cook a variety of items for our sandwiches, such as chicken cutlets, meatballs and our award-winning seeded bread on the line, while still maintaining the same consistency from store to store with ease of use. From the first store, we knew it was the perfect fit for us.”

Eric Bonner, Vice President Operations

Consistent, Authentic Quality.

Known for its Italian specialty sandwiches on homemade rolls, PrimoHoagies has more than 90 franchise locations in seven states. At the Chalfont, PA location you'll find franchise owner, Mike Medycki, working alongside his wife, son and daughter making hoagies fresh to order. Customer favorites include the Italian, the corned beef Schwartzie and the chicken cutlet.

In the city where the hoagie was invented, you have to serve a great sandwich, and PrimoHoagies has earned a loyal following by delivering quality, consistency and authenticity. Its signature rolls, baked daily, are crisp on the outside and soft and chewy on the inside, layered with meats, cheeses and veggies.

RATIONAL ovens bake the hoagie rolls (using a proprietary recipe) along with menu items like meatballs, Philly cheesesteak and chicken cutlets. Franchise owners are able to cook what is needed for the day, so that they do not have a shortage or abundance of food.

The RATIONAL Solution.

To ensure consistency and quality among franchise locations, PrimoHoagies specifies the RATlONAL SelfCookingCenter® for every kitchen. “Once we saw the consistency of the oven, the simple 'press a button and go' operation, we knew the RATIONAL oven was for us,” said Eric Bonner, vice president operations, PrimoHoagies Franchising, Inc. “Plus, the service RATIONAL offers is professional and responsive. We could not ask for much more from our partnership with RATIONAL.”

Medycki, a RATIONAL Certified Chef as well, worked with Bonner's team to develop SelfCookingCenter® programs to perfectly bake hoagie rolls of various sizes, and is now working to create a program for Philly cheesesteaks for all PrimoHoagies franchise locations. “To me, the main benefit is the way programs and pathways can be set up to do anything,” Medycki said. “It's so easy to use. Also, the product consistency can't be beat, and that's huge for everybody.”

  • iCookingControl:
    Prepares food exactly the way you want it, every time, with the touch of a button.
  • iLevelControl:
    Intelligent mixed loads lets you prepare different foods at the same time.
  • HiDensityControl:
    Sensors detect and identify current conditions inside the cabinet, evenly distributing heat and precisely adapting the energy level.
  • Chef Assistance:
    Initial on-site training for you and your kitchen staff.
  • Certified service partner network:
    Provides best in class service locally around the clock.


For additional information, please contact us at:

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