White Story. Bangkok, Thailand
“RATIONAL is our weapon in the kitchen, our door to expand new variety.” - Wasinee Surachartchairit and Pairoj Jongprasanwong, Chef and Owners
A lovely tale of taste.
White story, a Thai and European fusion bakery restaurant, established its first flag ship in 2007 in Nonthaburi, the second most densely populated province in Thailand, offers more than 250 dishes of home-made Italian, Thai and French pastries. It further spread its wings into the heart of Thailand – Bangkok, introducing Thai dishes such as Pad Thai, Red Thai Curry and Gai Pad Metmamuang to suit the palate of the locals, imparting also the Italian favourites of pizza and pasta into the menu.
The restaurant exterior is remarkable for the French inspired architectual design that creates a cosy ambience for dining pleasure. White story constantly introduces new menus to tantalize its customers and uses the finest ingredients in their cooking to ensure superior taste at a reasonable price.
The RATIONAL solution.
“With the current trend of frequent staff turnover and hiring of low skilled staff, we need to spend more time on training the staff especially when using traditional cooking appliances, which also results in more food wastage”, says Mr. Surachartchairit. “After the incorporation of the RATIONAL unit, we can better manage our staff and they can operate the unit independently after one week of training”, says Mr. Surachartchairit. “Now, we have more time to develop new dishes to surprise our loyal customers and the RATIONAL unit simply facilitates the ease of expanding new menus”, says Mr. Surachartchairit.
“We are motivated when our happy customers give us good reviews on social media, but of course we also welcome feedback to serve our customers better. With RATIONAL, we are assured of consistent quality and our repeat customers will experience the same taste every time they return”, says Mr. Surachartchairit.
Benefits
Reliable precision:
“The precise control over meat doneness eliminates supervision and time can be allocated for other duties”, says Mr. Surachartchairit.
Assured investment turnover:
“The automated program overcomes human error, food wastage, less training and makes life easier for kitchen staff”, says Mr. Surachartchairit.
Multifunctional:
“It’s a smart combi-steamer that can cook meat like steak as well as bake”, says Mr. Surachartchairit.
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