Breakfast as a Competitive Advantage.
InterContinental Hotels Group distinguished its Holiday Inn Express and Staybridge Suites hotels from the competition – and gained first-mover advantage – with a fresh hot breakfast bar that has guests clamoring for more. RATIONAL oversaw the installation of 1,800 SelfCookingCenter® units in under eight months at hotels in every state and province in the U.S. and Canada. The move from a re-thermalized to a freshly cooked breakfast is creating a clear point of difference reflected in higher guest satisfaction scores.
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