PICK FRESH FISH. New Delhi, India.
“The SelfCookingCenter® brings us standardization and best food quality to our retail service and our restaurant.” - M. P. Singh, Director
Fish lover? PICK FRESH FISH!
PICK FRESH FISH is a retail chain of MM Fisheries – the largest sea food distributer in North India. Since 1964 MM Fisheries delivers seafood and poultry to leading hotels, restaurants and caterers in India. 1991 they built up the retail chain PICK FRESH FISH with already 6 outlets in Delhi. They provide fresh fish in a great variety for all fish lovers and also meats like lamb and chicken, freshly cut. PICK FRESH FISH is famous for their heat-to-eat items; namely their Fish Tikka, Grill Fish and Chicken Malai Tikka.
Three years ago they opened the “Blue water Grille” restaurant which specializes on a seafood and fish menu. From the raw products of MM Fisheries to the retail PICK FRESH FISH to their restaurant the best quality is always guaranteed. “At our PICK FRESH FISH outlets, we are selling fresh, cleanly cut items and there is also the possibility of home delivery. Our customers love that they can choose their meals freshly cooked from the butchery,” says M.P. Singh (Director of MM Fisheries).
The RATIONAL Solution.
“My first contact with RATIONAL was at the exhibition AAHAR in Delhi. Actually I planned to buy 5 new tandoors there but as I saw the unbelievable possibilities of the SelfCookingCenter®, we ordered the next day one unit,” says M.P. Singh.
“RATIONAL is not only very easy to use but also we solved our biggest challenge: With our old tandoors we had complaints because the products were under and over cooked or with black colour. The SelfCookingCenter® allows always the same excellent quality and tenderness of our Tikka, just at a push of one button.”
“In the RATIONAL unit we can prepare four times as much loadings as it was possible with one tandoor. In addition we save 150 gr. per 1 kg of Tikka due to less shrinkage by using the RATIONAL unit,” reports M.P. Singh.
Benefits:
- HiDensityControl®: Four times more loading of Tandoori and always same high food quality
- SelfCookingControl®: Time for the creative part as a cook – “We have so much more time that we created 10 different marinades instead of turning meat skewers,” says M.P. Singh
- Simple operation: One executive chef and a few assistants can all operate the unit with ease
- Application Support: Food testing with own products and dishes of customers
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