Data protection declaration.

We are delighted that you are visiting our website, and would like to thank you for your interest in our company, products and website. Protecting your privacy after using our website is something we take very seriously, so we always follow the applicable legal regulations designed to protect personal data and ensure data security. Below we shall explain which web pages this data protection declaration relates to, the data we store, process and use, your right to information, and much more.

What this declaration covers.
This data protection declaration applies to the use of the web pages (called “RATIONAL web pages” below) provided by RATIONAL Aktiengesellschaft (called “RATIONAL AG” below). This data protection declaration does not apply to the web pages of other service providers to which the RATIONAL web pages have a cross-referencing link.

Personal data.
Personal data comprises individual details of personal or factual relationships to a specific or identifiable natural person. Personal data includes your name, address, bank account, identity card or telephone number, your vehicle registration number, e-mail address or IP address. On the other hand, non-personal data is data that cannot be used to determine your actual identity. This includes information concerning which sex you are, which browser you use or which makes of car you prefer.

When you use the RATIONAL web pages, you remain anonymous unless you voluntarily provide us with personal data. The only exception to this principle relates to the temporary, automatic gathering and storage of your IP address. You will find more details about this below.

Automatic gathering, processing and use of personal data.
Whenever you visit the RATIONAL web pages, we automatically gather information about the IP address that is assigned to your computer, which browser and which operating system you are using, and which web pages you have viewed. This data is saved in “log files” on the web server. Only the IP address represents personal data. To protect our computer system against misuse, we have to save the IP address of every visitor temporarily. If we also use the log files to create usage profiles for the purposes of advertising, market research or to match the layout of our web pages to users’ needs, we will make the IP addresses anonymous first. Otherwise, the IP addresses will be deleted from the log files. This means that you will always remain anonymous, even if your IP address is automatically gathered and temporarily stored.

Other gathering, processing or use of personal data.
We will only gather, process or use your personal data if you voluntarily make it available to us and this is allowed by law or you have given your consent.

Purpose of gathering, processing or use of personal data.
We will only use the personal data that you make available to us for the stated or agreed purposes.

Use of personal data for advertising or market research.
To help us maintain our customer relationship with you, we occasionally find it useful to be able to use your personal data for advertising, market research or other purposes. Naturally, we will always tell you and ask for your express consent before we do this.

Passing on, sale or disclosure of personal data to third parties.
We will not pass on, sell or otherwise disclose your personal data to third parties unless this is necessary for the notified or agreed purpose or unless you have expressly consented to this. Withdrawal of consent.
You can at anytime withdraw your consent to use your personal data in the future for the agreed intended purpose. To do this, please contact the Information Service (details below).

Google Analytics.
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, the name given to text files that are stored on your computer and are used to analyse your usage of the website. The information about your usage of this website (including your IP address) that is generated by the cookie is transferred to a Google server in the USA, where it is stored. Google will use this information to analyse your usage of the website, to compile reports about website activities for website operators and to provide other services associated with website and Internet usage. Google may also transfer this information to third parties if this is legally permitted or if third parties process this data on behalf of Google. Google will never combine your IP address with other Google data. You can prevent the cookies being installed by changing the settings in your browser software. However, if you do this, you may not be able to use all the functions of this website. By using this website, you declare that you agree to allow the data saved about you to be processed by Google in the way and for the purpose described above.

Google Tag Manager
For reasons of transparency, we would like to point out that we use the Google Tag Manager. The Google Tag Manager itself does not collect any personal data. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements used, among other things, to measure traffic and visitor behavior, to measure the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimize websites. We use the Tag Manager for Google Analytics . If you have made a deactivation, this deactivation will be taken into account by Google Tag Manager. For more information about the Google Tag Manager see:

Use of cookies.
On the RATIONAL web pages, we generally use “session cookies”, which store data about the technical session control in your browser’s memory. This data is not personal, and will have been deleted by the time you close your browser. In exceptional circumstances, if we also need to save personal data in a cookie, we will obtain your express consent before we do so.

Preventing cookies.
Even though cookies are only of relevance for data protection purposes if they contain your personal data, some Internet users are still very sceptical about these small data packages. We would therefore like to point out that you can prevent cookies being saved on your computer yourself, or view the content of your cookies. The latest browsers provide various functions that you can use to find out further information about using your browser. For example, you can easily set up your Internet browser so that it automatically blocks all cookies, or warns you before a cookie is saved. However, you should be aware that this may limit your usage of the RATIONAL web pages or the web pages of other service providers.

Safety measures.
RATIONAL AG takes the technical and organisational safety measures needed to protect your personal data against loss or misuse. For example, your data will be stored in a secure operating environment that is not accessible to the general public. Your personal data will sometimes be encrypted using Secure Socket Layer (SSL) technology during transmission. This means that communication between your computer and the RATIONAL AG servers takes place using an approved encryption method, the latest version of which is regarded as secure (currently SSL version 3, 128-bit). If your browser supports SSL, the transmission of personal data will be protected by this function. In this case, most browsers will display a short dialog or use an icon to indicate that it supports the security protocol. You can find further information in your browser’s help. If you want to contact RATIONAL AG by e-mail, please note that we cannot guarantee the confidentiality of the information you send. The content of e-mails, just like postcards, can be viewed by third parties. We therefore recommend that you always send us confidential information by post.

Right of information.
If you ask us, we will be happy to tell you whether we have saved any personal data about you, and let you know what data this is. To do this, simply contact the Information Service (details below).

Changing and deleting personal data.
If you want us to change or delete your personal data, simply contact the Information Service (details below). We will always delete your personal data as soon as the original purpose for which we originally stored your data is achieved. We would also like to point out that there are occasions when we might not be allowed to delete your data due to legal retention or accounting obligations. In this case, you will still be able to block the data.

Changes to this data protection declaration.
The rapid technological development of the Internet, and changes to the law associated with data protection may require us to adapt our data protection declaration to suit the new requirements from time to time. You should therefore always make sure you have read the latest data protection declaration. This data protection declaration is dated 01.09.2007.

RATIONAL AG Information Service.
If you want to use your right to information or have questions about this data protection declaration or our data protection actions on the Web, please contact:



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