The sustainable business success of RATIONAL is based on our clear strategic orientation, which is also defined in our philosophy on one single page comprehensible to all employees.

It describes our primary business objective, not sales or profit, but rather the highest possible customer benefit. Steadily increasing attractiveness and appeal for our products and the extensive free services, as well as, the highest recommendation rate are the outcome. This results in growth, stability and profit year after year.

Dr. Peter Stadelmann, Chief Executive Officer (CEO) of RATIONAL AG

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