Fedwell. Jakarta, Indonesia.

“RATIONAL is the prima donna of Fedwell.”

Kareyca Moeloek, Owner and Brand Manager.

The heart of the kitchen.

Food establishment with more than one outlet may face the challenge of consistently serving high-quality food across all the outlets. In Fedwell, the SelfCookingCenter® has been introduced since the very beginning of the restaurant’s operation. As the business grew and new outlets opened, the SelfCookingCenter® ensures that the food quality is standardized.

The SelfCookingCenter® is described as the prima donna of Fedwell. It spearheads the cooking of 80% of the products while providing the same quality and consistency throughout the three outlets.

With the cooking programs, the SelfCookingCenter® can operate with minimum supervision. It has minimized the manpower required in the kitchen by at least 60 % and saves 50 % of space.

Customer benefit:
  • User-friendly, all kitchen staff can operate the SelfCookingCenter® efficiently, even those who had just started working there.
  • iLevelControl, efficiently cooks products so that time would never be a constraint.
  • Manpower minimized, the SelfCookingCenter® cooks precisely as per the cooking program.Minimal supervision is required when the SelfCookingCenter® operates.
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