RATIONAL UK.

Our primary objective has always been to offer the maximum possible benefit to our customers. Continued innovation has guaranteed our leading position by far in terms of technology and market share. Rapid growth has seen our worldwide market share increase to 54% and 70% in the UK. Our goal is to be the easiest catering equipment supplier to deal with.

The RATIONAL UK team consists of experienced and professional individuals, including 31 Regional Chefs and 200 Service Engineers nationally – service is a critical factor to our success.

Key accounts are supported by Huw Davies Corporate Chef; offering commercial support, product roll outs, bespoke solutions, and menu development to maximise the breadth of foods cooked in the RATIONAL. Huw also is the culinary point of contact providing dedicated food development, training and mobilising our chef team.

Our dedicated development kitchen accommodates dealer, sales team training, RATIONAL CookingLive and Academy’s. Investments include, a range of RATIONAL units of various specifications, allowing hands-on training and full presentation facilities with new media screens.

Chefs can test drive the combi oven at a RATIONAL CookingLive demonstration. They take place every month at over 120 venues across the UK, so there is sure to be one happening near you. Led by chefs who are experts in the latest combi oven technologies and techniques, participants can cook with the RATIONAL and sample the results. To attend a demonstration call 01582 480388 or visit here .

Covid-19 Risk Assessment.

Covid-19 Risk Assessment

Award winner.

RATIONAL UK are proud winners of the CEDA Heavy Equipment Award 2017.

CEDA members voted for their favourite suppliers in the Heavy Equipment category, Light Equipment category and Outstanding Customer Service category.

Facts and figures.
  • Year of foundation:
    1991
  • Office location in the country:
    Luton, Bedfordshire
  • Number of employees:
    68