The morning sessions provided a clear overview of Rational’s key areas including sales, service, marketing and product management, giving dealers practical insight into current priorities and future plans. Paul Kitchen, Sales Director at ACME, highlighted the value of the sessions, describing the "honest and transparent engagement" from the Rational team and noting that the content offered "valuable insight into future focus areas including product development, growth, and improved support", reinforcing confidence in the ongoing partnership.
News – 2026-07-14
Rational brought together over 50 accredited dealers for its VIP Dealer Event in June at Whittlebury Park, Northamptonshire, delivering a focused day of business updates, insight and networking across its UK & Ireland partner network.
The event moved into a more informal setting in the afternoon, with a range of organised activities including the Porsche Experience at Silverstone and golf. These sessions were designed to encourage stronger connections across the dealer network and create time for more open discussion.
The day concluded with an evening programme featuring live music, street food and further networking, providing an opportunity to continue conversations in a relaxed setting. Reflecting on the value of these informal interactions, Mark Green, Sales Director, Stephens Catering Equipment, commented: "I enjoyed the day and thought the presentations were engaging and well delivered. The golf was good fun and it was great to spend time with others in a relaxed setting. The evening networking was particularly valuable, giving the chance to meet distributors we would not usually engage with."
Colin Parry, National Sales Director at Rational, commented: "It was a pleasure to bring our dealer network together for this event. The day gave us the opportunity to share updates, listen to feedback and spend valuable time strengthening relationships. Our accredited dealers are key to our success, and events like this ensure we continue to grow and work closely together."
Overall, the event underlined Rational’s ongoing commitment to its dealer network, combining business insight with practical value and meaningful opportunities to strengthen long-term partnerships.