Cooking intelligence enables smart growth.
Organic Krush, a fast-casual restaurant with eight locations in New York, Connecticut and Virginia, digitally manages kitchen operations using ConnectedCooking to upload, store and share its RATIONAL cooking processes to combi ovens at each store. This fast-growing chain makes certain it delivers the same dining experience at every location.
“People go back to restaurants for consistency, and that has really been the key for us. RATIONAL provides us with the ability to give our guests consistent food,” says company president and chief operating officer Alex Berentzen.
When opening a new store or adding or changing recipes, team members can download recipes and cooking programs to every connected RATIONAL in the network and immediately start cooking.
“I take my laptop and download the recipes to the combi oven, and we can start cooking in five minutes,” notes Executive Chef Alejandro Duarte. “You see the screen with a picture of broccoli, and you press it to make broccoli.”
The result? Maximum consistency, minimal waste!
Customer benefit:
- Outstanding consistency across the chain
- Quantifiable back-of-house labor savings
- Reduced training time at new store openings
- Faster store openings with recipes pushed to each RATIONAL
- Smaller kitchen footprint saves space and real estate costs
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