Jia Jia Le Cuisine was set up in 1997 under Hong Hua Holdings. For those craving the comforting taste and nourishment of home cooked food, Jia Jia Le Cuisine is the right place to visit. It is widely located all over Singapore in air-conditioned eateries. The diners can look forward to a wide array of delicious home-style Chinese and Nyonya specialities every day, all carefully developed by the founder, Mr. Dino Lim. The recipes are treasured heirloom that have been passed down from his mother's family for over 30 years.
Mr. Lim is passionate about the quality and flavour of his food. He believes that hunger may bring a customer to him for the first time, but it will ultimately be the taste that brings the customer back. The ambitious personality of Mr Lim has driven him to also integrate fresh produce, processed meat and other intermediate ingredients into his business ecosystem. With this extensive approach, he has full control over the quality from harvest to table. Having said that, RATIONAL technology is one of the keys to open up his food & beverage empire. Some of the specialities are Assam Padang fish, lamb curry, black pepper pork chop and Chinese roast.