Data privacy statement.

The protection of your personal data is important to us. We would therefore like to inform you below about the type of data concerning your visit are used and the purposes for which this is done. If you still have some questions concerning the treatment of your personal data, do not hesitate to contact our Data Protection Officer.

Cookie settings

In the following, you can deactivate or reactivate all cookies, with the exception of the technically necessary ones (see next paragraph).

You can also find the link to the privacy settings directly with each deactivatable tool.

Controller / Processor

Controller of the data processing operation

RATIONAL Aktiengesellschaft
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
E-Mail: info@rational-online.com
https://www.rational-online.com

Controller’s Data Protection Officer

RATIONAL Aktiengesellschaft Data Protection Officer
Siegfried-Meister-Straße 1
86899 Landsberg am Lech

Datenschutzbeauftragter@rational-online.com

General information

The term personal data is defined in the GDPR. Accordingly, this means any information relating to an identified or identifiable natural person (“data subject”)/ An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. For example, this includes your real name, your address, telephone number or your date of birth.

For mere informational use of the website, i.e. If you do not register or otherwise transmit information to us, we will only collect the personal data transmitted by your browser to our server. If you would like to view our website, we will collect the following data, which we require for technical reasons in order to deliver our website to you and to ensure the stability and security thereof (the legal basis is a legitimate interest pursuant to point (f) of Article 6(1) GDPR).

Within the scope of pursuing our interests pursuant to point (f) of Article 6(1) GDPR, we have considered and assessed our interests in the provision and your interests in a data protection-compliant processing of your personal data. As the data shown below is sometimes necessary for technical reasons in order to provide our service, and in order to able to deliver our website and ensure the stability and security thereof, particularly to offer protection against abuse, we have come to the conclusion that these data can be processed, subject to state-of-the art data security, whereby your interest in data protection-compliant processing has been properly taken in to account.

Data Operating system used
Purpose of processing Evaluation by device in order to ensure optimised display of the website
Storage duration The data will be erased once the relevant session is terminated
Data Information about the browser type and the version used
Purpose of processing Evaluation of the browser used in order to optimise out websites accordingly
Storage duration The data will be erased once the relevant session is terminated
Data Internet service provider of the user
Purpose of processing Evaluation of the internet service provider
Storage duration The data will be erased once the relevant session is terminated
Data IP address
Purpose of processing Delivery of the website on the relevant device
Storage duration The data will be erased once the relevant session is terminated
Data Date and time of access
Purpose of processing Ensuring proper operation of the website
Storage duration The data will be erased once the relevant session is terminated
Data Logfiles
Purpose of processing Ensuring proper operation of the website
Storage duration The data will be erased once the relevant session is terminated

Data are logged for the delivery of the website and the storage of data in log files is absolutely necessary for the operation of the Internet page. The user therefore cannot object.

Legal basis of our data processing

The processing of personal data can be based on various legal bases. If we need your data to fulfill a contract with you or to respond to inquiries from you regarding a contract, the legal basis for this data processing is Art. 6 para. 1 p. 1 lit. b GDPR.

If we obtain your consent for certain data processing, the legal basis is Art. 6 para. 1. p. 1 lit. a GDPR. We carry out some data processing on the basis of our legitimate interest, whereby a balancing of your interests worthy of protection and our legitimate interests is always carried out. The legal basis here is Art. 6 para. 1 p. 1 lit. f GDPR. Insofar as processing is necessary for the fulfillment of a legal obligation to which we are subject, the legal basis is Art. 6 para. 1 p. 1 lit. c GDPR.

Below we explain how we process personal data via our website.

Cookies

Our website uses cookies. Cookies are files that are deposited on your computer by a website you visit and allow your browser to be reassigned. Cookies transmit information to the entity that sets the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the entries you have made there. This prevents you, for example, from having to re-enter required form data each time you use the site. The information stored in cookies can also be used to recognize preferences and to tailor content according to areas of interest.

There are different types of cookies: session cookies are sets of data that are only temporarily held in memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified duration, which may vary depending on the cookie. The information can also be stored in text files on your computer with this type of cookie. However, you can also delete these cookies at any time via your browser settings.

First-party cookies are set by the website you are currently visiting. Only that website is allowed to read information from these cookies. Third-party cookies are set by organizations that are not operators of the website you are visiting. For example, these cookies are used by marketing companies.

The legal basis for possible processing of personal data by means of cookies and their storage period may vary. Insofar as you have given us your consent, the legal basis is Art.6 para. 1 p. 1 lit. a GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. The stated purpose then corresponds to our legitimate interest.

We use cookies to ensure the proper operation of the website, to provide basic functionality, to measure reach and - with your consent - to tailor our services to preferred areas of interest.

You can delete cookies already stored on your end device at any time. If you want to prevent cookies from being stored, you can do this via the settings in your internet browser. You can find instructions for popular browsers here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile. Alternatively, you can also install so-called ad blockers. Please note that individual functions of our website may not work if you have disabled the use of cookies.

When accessing our website, all users of our website are also informed by an information banner about our use of cookies and referred to this data protection notice. As a user, you will also be asked for your consent to the use of certain cookies, in particular for the personalization of services and for marketing measures. Once you have given your consent, you can revoke it at any time with future effect by calling up the tracking settings via the link at the end of each page (so-called footer) and unchecking the processing to which you had consented.

Name of cookie RationalOnline
Purpose of processing Session cookie of the website framework
Legal basis for processing Legitimate interest - technically necessary
Storage duration Until end of session
Name of cookie wantTip
Purpose of processing Session cookie of the “Tooltip” Java script functionality
Legal basis for processing Legitimate interest - technically necessary
Storage duration Until end of session

Usercentrics

We use the service Usercentrics to manage consents on our website. Usercentrics is software provided by Usercentrics GmbH, Rosental 4, 80331 Munich, Germany.

Usercentrics determines the language used by your browser. In order to check whether you have already made a selection in our consent tool during a previous visit to our website, a cookie is set. This cookie is necessary because it allows the website to recognize whether you have consented to tracking or not. In addition, a log file is created in order to be able to prove that consent has been given. This file contains the IP address in anonymized form, information about the browser used, data about the extent of consent, and the date and time of the visit.

The legal basis for the processing is our legitimate interest pursuant to Art. 6 para. 1 p. 1 lit. f GDPR.

The purpose of data processing is the user-friendly and legally compliant design of our website. We want to make it as easy as possible for you to give or withdraw consent and increase the transparency of data processing by means of cookies, pixels, tag or similar on our website. In the purpose of data processing also lies our legitimate interest.

Your consent or your refusal to use / play out services, which may also set cookies, is stored on your end device in the so-called local storage. The consent data (consent given and revocation of consent) remains stored on your computer until the local storage is deleted. To enable a comparison, Usercentrics stores this as hash values for 3 years.

Contact

You can contact us on our e-mail address or using the various contact forms. We shall naturally only use the personal data conveyed to us in this manner for the purpose for which you provided it to us when contacting us.

Where our contact forms contain fields for information that is not necessary for contacting you, we have marked such fields as optional. We use this information to specify your enquiry and so that we can better handle your case. This information is provided solely on a voluntary basis with your consent. Where this concerns information on methods of communication (such as e-mail address, telephone number), you also consent to us contacting you via that method of communication in order to respond to your enquiry.

You may of course withdraw your consent at any time with future effect. To do so, please contact our Data Protection Officer, whose contact details you will find below.

Data IP address on registration
Purpose of processing Transmission of form content to the web server
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration To end of established connection
Data Subject area
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Message
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Title
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data First name
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Surname
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Function
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Company
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data E-mail address:
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Telephone number
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Fax number
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data (Company) address
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement

* optional

Newsletter

To register for our newsletter, we use the double-opt in procedure. This means that after your provide your e-mail address, we will send you a confirmation e-mail to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm this within 24 hours, the registration will automatically be deleted. If you confirm your wish to receive the newsletter, we will save your e-mail address until you unsubscribe from the newsletter. The sole purpose of storing this address is in order to be able to send you the newsletter. We will also save your IP address and the times at which you registered and confirmed in order to prevent misuse of your personal data.

The only compulsory disclosure to receive the newsletter is the e-mail address. The provision of other information marked separately is optional and is only used to personalise the newsletter. These data will also be completely erased upon revocation.

You may withdraw your consent to receiving the newsletter at any time. You may declare such withdrawal by clicking on the link provided in every newsletter e-mail, by e-mail to Datenschutzbeauftragter@rational-online.com or by contacting the Data Protection Officer. The data you provide will not be disclosed to third parties.

Name of newsletter provider salesforce.com, inc, Salesforce Tower 415 Mission Street, 3rd Floor San Francisco, CA 94105 USA
Type of service provider Processor
Data transfer to third country NO
Third country  
Guarantee pursuant to Article 44ff GDPR EU standard contractual clauses /
Privacy Shield / more:
https://sfdc.co/cakvbB
Name of newsletter provider EQS Group AG
Karlstrasse 47
D-80333 Munich
Type of service provider Processor
Data transfer to third country NO
Third country  
Guarantee pursuant to Article 44ff GDPR EU standard contractual clauses /
Privacy Shield / BCR / consent
Data IP address on registration
Purpose of processing Evidence of double opt-in (DOI)
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data Time of registration
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data IP address on DOI
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data Time of DOI verification
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data E-mail address
Purpose of processing Sending the newsletter
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Salutation
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *First name
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Surname
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Company
Purpose of processing Use for marketing purposes
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection

* optional

Download of white papers and other information

On our website you can obtain various whitepapers, articles and infographics from us. Before downloading, you will be asked to provide your contact information (title, first and last name, e-mail address, zip code, city, country, company). This data is stored by us and used to address you by e-mail for advertising purposes. The personal data provided represents the contractual consideration for the provision of the documents.

We use the so-called double opt-in procedure for the verification of your e-mail address. This means that after you have entered your e-mail address, we will send you a confirmation e-mail to the specified e-mail address, in which we ask you to confirm. If you do not confirm this within 24 hours, your data will be automatically deleted from the database. After successful registration you will receive the requested materials.

Furthermore, we store your IP addresses and the times of registration and confirmation each time you register and confirm. The purpose of the procedure is to be able to prove your registration within the scope of our accountability obligations and, if necessary, to clarify a possible misuse of your personal data. Due to the fulfillment of the accountability obligations, we have a legitimate interest in accordance with Art. 6 (1) lit. f GDPR in processing the data of the double-opt-in procedure.

Data transfer

Data will not be transferred to third parties for purposes other than those listed.

We will only transfer your personal data to third parties if:

  • You have given your express consent,
  • The transfer is necessary for the establishment, exercise or defence of legal claims and there is no reason to assume that you have an overriding and legitimate interest in the non-transfer of your data,
  • In the event that there is a statutory obligation for the transfer, and
  • This is lawful and necessary for the performance of contractual relations with you.

Data transmissions outside the European Union do not generally benefit from the high European standards of data protection. Where data is transferred, it is possible that there is no adequacy decision by the EU Commission as defined in Article 45(1), (3) GDPR. This means that the EU Commission has not yet decided that this country ensures an adequate level of protection in accordance with the data protection standards of the European Union on the basis of the EU GDPR, and we have therefore made the above-mentioned appropriate guarantees.

The possible risks which possibly cannot be fully excluded in connection with data transfer are:

  • You personal data could possibly be processed beyond the actual purpose.
  • There is also the possibility that you will not be able to sustainably exercise and enforce your rights under data protection laws, such as your right of access, rectification, erasure or data portability.
  • There could also be a higher probability that your data is not correctly processed and that the protection of your personal data does not fully meet the requirements of the EU GDPR in terms of quantity and quality.

Data security

We have taken comprehensive technical and operational security precautions in order to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly revised and adapted to technological progress.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 DSGVO with the service provider in order to establish a secure level of data protection, which permit the transfer of personal data to a third country in individual cases.

The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.

The legal basis for the described data processing is your consent, Art. 6 para. 1 p. 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with future effect by changing your selection in the tracking settings (see above, under Cookies). Alternatively, you can delete your cookies (all or only from this website). The banner with the selection options will then be displayed again.

You can find additional information on the terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de .

Name of provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Type of service provider Processor
Data transfer to third country Yes
Third country United States of America
Guarantee pursuant to Article 44ff GDPR EU Standard Contractual Clauses
Data category concerned IP address (stored in anonymised form)
Purpose of processing Preparation and amendment to cookie information
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection You can revoke your consent by changing your selection in the tracking settings (see above, under Cookies).
Data category concerned Device data, such as device type, operating system model, browser type and version
Purpose of processing Optimisation of the website and adaptation of content as well as aggregate usage analysis
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection You can revoke your consent by changing your selection in the tracking settings (see above, under Cookies).
Data category concerned Usage-related information, such as time of use, duration, place of origin, pages accessed, clicks and actions on the website
Purpose of processing Optimisation of the website and adaptation of content as well as aggregate usage analysis
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection You can revoke your consent by changing your selection in the tracking settings (see above, under Cookies).

Google Ads, remarketing and conversion tracking

We use the Google Ads service. Google Ads is an online advertising program of Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. Through the services, we have the ability to combine our ads with specific search terms or to serve ads to previous visitors that, for example, advertise services that they have viewed on our website. This means that we can display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google ad" within Google Search or on other websites).

For interest-based offers, an analysis of online user behavior is necessary. Google uses cookies to carry out this analysis. When a user clicks on an advertisement or visits our website, Google sets a cookie on the user's computer. These cookies have a duration of 90 days. The information collected by means of the respective cookie is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information about the fact that a user has clicked on an advertisement and been redirected to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimize advertisements. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics on this website, your IP address is anonymized.

Log data is anonymized after 9 months and cookie information is anonymized after 18 months.

The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. Based on these statistics, we can track which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form.

You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=en

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider in order to establish a secure level of data protection, which permit the transfer of personal data to a third country in individual cases.

The legal basis for the described data processing is your consent, Art. 6 para. 1 p. 1 lit. a GDPR. Once you have given your consent, you can revoke it at any time with future effect by changing your selection in the cookie settings at the beginning of the privacy policy. Alternatively, you can delete your cookies (all or only from this website). The banner with a link to the selection options will then be displayed again.

You also have the option of selecting the types of Google ads or deactivating interest-based ads on Google via the ad settings ( https://adssettings.google.com/authenticated?hl=en ).

Google Ads Lead Form

We use the Google Ads lead form extensions to offer interested parties the opportunity to contact us directly on a voluntary basis via a contact form displayed there. Google-Ads Lead Form Extensions are a service of Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Alternatively, you can of course always choose the direct contact methods via contact forms on our website or via e-mail.

You can use the Google Ads lead forms to register for webinars or obtain information packages such as white papers and reports.

Furthermore, we store your IP addresses and the times of registration and confirmation in each case. The purpose of this procedure is to be able to prove your registration as part of our accountability obligations and, if necessary, to clarify any possible misuse of your personal data. Due to the fulfilment of the accountability obligations, we have a legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR in processing the data of the double-opt-in procedure.

When you contact us via a Google Ads lead form, the data you provide (your email address, your name, your address and your specified job title) will be processed by us exclusively to answer your questions and process your requests and to enable you to participate in our webinar offers as requested. This is also our legitimate interest in processing within the meaning of Art. 6 (1) sentence 1 lit. f GDPR. Processing of the data for other purposes is not intended.

Personal data that must be provided is marked as mandatory in the respective registration form, any additional information is voluntary.

Your data, which we have received in the course of contacting you, will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, your request has been fully processed and no further communication with you is necessary or desired by you.

You can object to the described processing of your personal data provided via the Google Lead form at any time with effect for the future. To do so, send us an e-mail to Datenschutzbeauftragter@rational-online.com and express your wish to revoke with effect for the future.

Various recipients within and outside the EU/EEA receive the aforementioned personal data.

In detail, these are the following recipients: RATIONAL Italia S.r.l.

In the case of data transfer outside the European Union, the high European level of data protection does not apply as a matter of principle.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider in order to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

If you interact with Google services, Google naturally also has access to your data. We expressly draw your attention to the fact that Google stores the data (e.g. IP address, possibly also personal interests, behavior on Google pages, personal information deposited with Google, etc.) of users and uses it for business purposes.

We have no influence on the processing and further use of this data, as Google alone determines the processing. To what extent, where and for how long the data is stored, to what extent the data is linked and evaluated and to whom the data is passed on is currently not comprehensible to us. We also have no insight or influence with regard to deletion periods, i.e. whether and to what extent deletion periods are adhered to.

Information from Google itself on data protection for Google advertising products can be found in the data processing terms and conditions between data controllers for Google advertising products, which can be viewed HERE and at https://business.safety.google/

Further information on lead form extensions can be found here: https://support.google.com/google-ads/topic/9716366?hl=en&ref_topic=3119079 .

In addition, the information on Google Ads, remarketing and conversion tracking also applies here.

Advertising Lead Forms on Facebook and LinkedIn

RATIONAL AG is responsible for the processing of your personal data in connection with the use of Advertising Lead Forms on Facebook and LinkedIn as follows:

a. General information on processing

The processing of your name and address takes place for the purpose of making contact for advertising, in order to be able to provide you with information about our products and events by e-mail, post and telephone, insofar as you have expressly consented (point (a) of Article 6(1) GDPR).

Your personal data for making contact will be regularly deleted after 2 years if we have not yet made use of your consent until that time.

If you object to the processing or revoke your consent, your data for advertising contact will no longer be used by us. For purposes of proof, your data will be retained for another three years and then deleted.

The provision of your personal data is not prescribed by law or by contract.
Automated individual decision-making, including profiling, does not take place.

b. Recipients of your data within and outside the EU/EEA

Various recipients within and outside the EU/EEA will receive the above personal data.

Specifically, these are the following recipients:

Recipients within the RATIONAL Group (national subsidiaries):

RATIONAL AG
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
Germany
info@rational-online.com
www.rational-online.com

RATIONAL Großküchentechnik GmbH
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
Germany
info@rational-online.com
www.rational-online.de

RATIONAL Austria GmbH
Münchner Bundesstrasse 10
5020 Salzburg
Austria
office@rational-austria.at
www.rational-online.at

RATIONAL Россия
Проспект Андропова 18
стр. 6, 115432; г. Москва
Russia
info@rational-online.ru
www.rational-online.ru

RATIONAL Scandinavia AB
Kabingatan 11
212 39 Malmö
Sweden
info@rational-online.se
www.rational-online.se

RATIONAL International AG
Heinrich-Wild-Straße 202
9435 Heerbrugg
Switzerland
info@rational-international.com
www.rational-international.com

RATIONAL Schweiz AG
Heinrich-Wild-Strasse 202
9435 Heerbrugg
Switzerland
info@rational-online.ch
www.rational-online.ch

RATIONAL Slovenija SLORATIONAL d.o.o.
Ronkova ulica 4
2380 Slovenj Gradec
Slovenia
info@slorational.si
www.slorational.si

RATIONAL Sp. z o.o.
ul. Bokserska 66
02-690 Warszawa
Poland
info@rational-online.pl
www.rational-online.pl

RATIONAL UK
Unit 4 Titan Court, Laporte Way
Portenway Business Park
Luton, LU4 8EF
United Kingdom
customerserviceuk@rational-online.com
www.rational-online.co.uk

RATIONAL Belgium nv
Westpoort 62
2070 Zwijndrecht
Belgium
info@rational.be
www.rational.be

RATIONAL Endüstriyel Mutfak Ekipmanları Tic. Ltd. Şti.
Levent Mahallesi Yasemin Sok. No:2
34330 Levent, Beşiktaş, İstanbul
Türkiye
info@rational-online.com.tr
www.rational-online.com.tr

RATIONAL France SAS
4 Rue de la Charente – BP 52
68271 Wittenheim Cedex
France
info@rational-online.fr
www.rational-france.fr

RATIONAL Ibérica Cooking Systems S.L.
Ctra. de Hospitalet
147-149 Cityparc / Edif. Paris D
08940 Cornellá (Barcelona)
Spain
info@rational-online.es
www.rational-online.es

RATIONAL Italia S.r.l.
Via Impastato, 22
30174 Mestre (VE)
Italy
info@rational-online.it
www.rational-online.it

RATIONAL Nederland
Grootkeukentechniek BV
Twentepoort West 7
7609 Almelo
Netherlands
info@rational.nl
www.rational.nl

RATIONAL Norge AS
Fysjaveien 33 B
0411 Oslo
Norway
post@rational.no
www.rational.no

RATIONAL Czech Republic and Slovakia
Evropská 859/115, budova AFI Vokovice
160 00 Praha 6 – Vokovice
info.cz@rational-online.com
www.rational-online.cz

External provider of contract data processing pursuant to art. 28 GDPR:

  • Facebook Ireland Ltd.
    4 Grand Canal Square
    Grand Canal Harbour
    Dublin 2 Ireland

Data will only be transmitted to a country outside the European Union (third country) within the scope of your consent pursuant to point (a) of Article 6(1) GDPR to the recipients listed above, in particular our subsidiaries

In this connection, we will transmit your personal data to the following third countries outside the EU/EEA:

North America

RATIONAL Canada Inc.
2410 Meadowpine Blvd.
Unit 107
L5N 6S2 Mississauga
Canada
info@rational-online.ca
www.rationalcanada.com

RATIONAL USA
1701 Golf Road
Suite C-120, Commercium
Rolling Meadow, IL 60008
United States
info@rational-online.us
www.rationalusa.com

RATIONAL México
Miguel de Cervantes Saavedra 169, 4º piso
11520 Ampliación Granada / Mexico City
Mexico
info@rational-online.mx
www.rational-online.mx

South America

RATIONAL Brasil
Rua Cincinato Braga
500 - 1° andar - Bela Vista
CEP 01333-010 - São Paulo - SP
Brasil
info@rational-online.com.br
www.rational-online.com.br

RATIONAL Colombia – America Central
Edificio Ibraco
Calle 104 No. 15 – 31 – Piso 2
Bogotá D.C.
Colombia
info@rational-online.co
www.rational-online.co

RATIONAL South America
Av. Martín Fierro 3063, Unidad 3
B1715EKE, Parque Leloir – GBA Oeste
Argentina
info@rational-online.com.ar
www.rational-online.com.ar

Asia

RATIONAL 日本
〒101-0064
東京都千代田区猿楽町2-8-8
住友不動産猿楽町ビル1F
Japan
info@rational-online.jp
www.rational-online.jp

Rational Cooking Systems Pte Ltd
25 International Business Park
#01-51/52 German Centre
609916
Singapore
enquiry.asean@rational-online.com
www.rational-online.com

RATIONAL International India Private Limited
Unit No 20, German Center
12th Floor, Building 9B, DLF Cyber City, Phase III
122002 Gurgaon, Haryana
India
s.bedi@rational-online.com
www.rational-online.in

RATIONAL International Middle East
Block 5 – Office 209 Gold and Diamond Park
Opposite First Gulf Metro Station
P.O.Box 126076, Sheikh Zayed Road, Dubai
United Arab Emirates
info@rational-online.ae
www.rational-middleeast.com

RATIONAL 대한민국
경기도 성남시 수정구 복정길 89
라치오날하우스
Korea
info@rationalkorea.co.kr
www.rationalkorea.co.kr

RATIONAL 上海
上海市肇嘉浜路798号
坤阳国际商务广场201B室
邮政编码200030 中国
China
office.shanghai@rational-online.com
www.rational-china.cn

Oceania

RATIONAL Australia PTY LTD
156 Swann Drive
Derrimut
VIC 3030 Australia
sales@rationalaustralia.com.au
www.rationalaustralia.com.au

RATIONAL NZ Ltd
477 Great South Road
Penrose
1061 Auckland
New Zealand
sales@rationalnz.co.nz
www.rational-online.com/en_xx/home/index.php

Data transmissions outside the European Union do not generally benefit from the high European standards of data protection.

Where data is transmitted to our national subsidiaries, it is possible that there is no adequacy decision by the EU Commission as defined in art. 45(1), (3) GDPR. This means that the EU Commission has not yet decided that this country ensures an adequate level of protection in accordance with the data protection standards of the European Union on the basis of the EU GDPR.

Also, these national subsidiaries may not necessarily currently have the appropriate guarantees, such as internal data protection regulations approved by a supervisory authority, or standardised EU contracts.

The possible risks which therefore cannot be excluded in connection with data transmission are:

  • You personal data could possibly be processed beyond the actual purpose, such as for advertising purposes.
  • There is also the possibility that you will not be able to sustainably exercise and enforce your rights under data protection laws, such as your right of access, rectification, erasure or data portability (see section 3).
  • There could also be a higher probability that your data is not correctly processed and that the protection of your personal data does not fully meet the requirements of the EU GDPR in terms of quantity and quality.

c. Your rights

We would like to inform you that you have a right of access (Article 15 GDPR), to rectification (Article 16 GDPR), to erasure (Article 17 GDPR), to restriction of processing (Article 18 GDPR), to data portability (Article 20 GDPR) and a right to object against the processing (Article 21 GDPR).

Where we process your personal data for direct marketing purposes, you shall have the right pursuant to Article 21(2) GDPR to object at any time to processing of personal data concerning you for such marketing. Should you object to processing for the purposes of direct marketing, we shall no longer process your personal data for these purposes.

You also have the right to lodge a complaint with the competent supervisory authority (point (f) of Article 57(1) GDPR).

You also have the right to revoke your consent at any time, without this affecting the lawfulness of processing on the basis of your consent until the revocation.

Facebook Custom Audience

"We use the Custom Audiences service of Facebook Inc. as part of our usage-based online advertising. (1601 S. California Avenue, Palo Alto, CA 94304, USA). For this purpose, we use the Facebook Ad Manager to define user target groups based on certain features that are subsequently displayed ads within the Facebook network. Users are selected by Facebook based on the profile information they provide and other information provided through the use of Facebook. If a user clicks on an advertisement and then visits our website, Facebook receives information from the Facebook pixel embedded on our website that the user clicked on the advertising banner. In principle, a non-reversible and non-personal checksum (hash value) is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set. This collects information about your activities on our website (e.g. surfing behaviour, subpages visited, etc.). In addition, your IP address is stored and used for the geographical control of advertising. We do not use Facebook Custom Audiences via the customer list or the "extended comparison" function.

The legal basis for the processing is your voluntary consent within the meaning of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future by using either the button provided here to deactivate Facebook Custom Audience or the button at the beginning of the data protection declaration to generally revoke your consent to the use of cookies and pixels.

Further information about the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your setting options to protect your privacy can be found in Facebook's data protection guidelines. You can make settings about which advertisements you see on Facebook under this link and in Facebook's account settings.

The transfer of data to the USA is permitted according to Art. 45 DSGVO, as Facebook is Privacy Shield-certified and therefore an adequate level of data protection exists according to the implementing decision of the Commission (EU) 2016/1250 ( https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016D1250&from=EN ). Certification can be viewed at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

For more information about Facebook's Custom Audiences service, please visit: https://www.facebook.com/business/help/449542958510885

For more information on data processing and storage times, please contact the provider or visit https://www.facebook.com/about/privacy .

Deactivation of the "Facebook Custom Audiences" function is possible for logged in users at https://www.facebook.com/settings/?tab=ads# .

You can revoke your previously given consent at any time with effect for the future by clicking on the following link:

Esto no afectará a la legalidad del tratamiento realizado sobre la base del consentimiento hasta su revocación. Con la revocación declarada no se produce ningún otro intercambio de datos con Facebook.

Puede encontrar más información sobre el tratamiento de datos por parte de Facebook en

https://www.facebook.com/about/privacy .

Name of provider
Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA ("Facebook").
Type of service provider Data transfer and joint controllers pursuant to Article 26 GDPR
Data transfer to third country YES
Third country USA
Guarantees pursuant to Article 44 et seq. GDPR Privacy Shield Certification
Data category concerned HTTP Header: A HTTP header contains information about your IP address, information on the web browser, page storage location, document, URL reference and user agent of the web browser.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.
Data category concerned Pixel-specific data, such as the pixel ID and Facebook cookie data.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.
Data category concerned Optional values, such as information on purchases made, information on conversion value.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.

LinkedIn Conversion Tracking

We use the LinkedIn Conversion Tracking service of LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA as part of the evaluation of our online advertising. The responsible entity for users in the EU/EEA and Switzerland is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

For this purpose, we define target groups of users in the LinkedIn Campaign Manager based on certain characteristics, who will subsequently be shown advertisements within the LinkedIn network. The users are selected by LinkedIn based on the profile information they provide, as well as other data provided when using LinkedIn. If a user clicks on an advertisement and subsequently arrives on our website, LinkedIn receives the information that the user has clicked on the advertising banner via the conversion tag embedded on our website.

The LinkedIn tag thus enables the following data to be collected:

  • Pages visited, including the URL,
  • Referrers
  • IP-adress
  • Device and browser properties (user agent)
  • and timestamp.

IP addresses are shortened or hashed (for cross-device use) by LinkedIn . The direct identifiers of the members are removed within 7 days to pseudonymize the data. The remaining pseudonymous data is then deleted within 180 days.

LinkedIn does not share the personal data with us, as the website operator, but only provides us with reports and notifications (which do not identify the user) about website visits and ad performance. LinkedIn also provides so-called retargeting, so we, as website operator, can show personalized ads outside our website using this data without identifying individual members. Data that does not identify you is also used to improve ad relevance and reach LinkedIn members across devices. LinkedIn members can control the use of their personal information for advertising purposes through their account settings. LinkedIn refers to the following link to customize advertising preferences: https://www.linkedin.com/psettings/advertising/actions-that-showed-interest .

We process this data to evaluate our advertising campaigns. The legal basis for the processing is your voluntary consent within the meaning of Art. 6 (1) a) GDPR. Without your consent via our cookie banner, no processing of data for LinkedIn conversion tracking takes place.

In the context of LinkedIn conversion tracking, LinkedIn naturally has access to the listed data. In particular, it is possible that in addition to LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA also has access to your data.

The LinkedIn Corporation is located here in an insecure third country, in which the level of data protection is lower. Since a transfer of the data collected by the pixel described here to the LinkedIn Corporation cannot be ruled out, appropriate guarantees are required to ensure an adequate level of data protection.

In this regard, LinkedIn provides, as part of the respective LinkedIn services agreement, a Data Processing Agreement with linked standard contractual clauses for customers of its LinkedIn services, which can be found here: https://www.linkedin.com/legal/l/dpa .

You can revoke your consent at any time with effect for the future. To do so, use either the button provided here below to deactivate LinkedIn Conversion Tracking, or the button at the beginning of the Privacy Policy to generally revoke your consent to the use of cookies and pixels.

La legalidad del tratamiento realizado sobre la base del consentimiento hasta la revocación no se ve afectada por ello. Con la revocación declarada, no se produce ningún otro intercambio de datos con LinkedIn.

Para obtener más información sobre la finalidad y el alcance de la recopilación de datos y el posterior procesamiento y uso de los datos por parte de LinkedIn, así como sus opciones de configuración para proteger su privacidad, también puede consultar la política de privacy policy of LinkedIn .

Para obtener más información sobre el seguimiento de la conversión de LinkedIn, visite: https://business.linkedin.com/de-de/marketing-solutions/conversion-tracking#get-started

Para más información sobre la duración del procesamiento y almacenamiento de datos, visite: https://www.linkedin.com/help/linkedin/answer/65521?lang=de.

Name of provider LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA
Type of service provider Data transfer and joint responsibility with the controller according to Article 26 GDPR
Data transfer to third country YES
Third country USA
Data category concerned HTTP header: In an HTTP header there is information about: Visited website, including the URL, referrer, IP address, device and browser properties (user agent), and timestamp.
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).
Data category concerned Pixel-specific data, such as the pixel ID
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).
Data category concerned Optional values, such as information on purchases made, information on the conversion value
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).

Google Tag Manager

For reasons of transparency, we would like to inform you that we use the Google Tag Manager. The Google Tag Manager itself does not record any personal data. The Tag Manager simplifies the tag implementation and management process for us. Tags are small code elements used, among other things, to measure traffic and visitor behaviour, to measure the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimise websites. We use the Tag Manager for Google Analytics and Google Adsense services. If you have deactivated these services, Google Tag Manager will take into account this deactivation. For further information on Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html .

Integration of third-party content

Third-party content, such as videos from YouTube or maps from Google Maps, are integrated into our online offer on the basis of Art. 6 para. 1 sentence 1 letter f) GDPR. This always presupposes that the providers of this content (hereinafter referred to as "third party providers") are aware of the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. However, we have no influence on this if the third party providers store the IP address, e.g. for statistical purposes. As far as we know, we inform the users about this.

Your rights as the data subject

Every data subject has a right of access pursuant to Article 15 GDPR, the right to rectification pursuant to Article 16 GDPR, the right to erasure pursuant to Article 17 GDPR, the right to restriction of processing pursuant to Article 18 GDPR, the right to object pursuant to Article 21 GDPR and the right to data portability pursuant to Article 20 GDPR. The restrictions pursuant to Sections 34 and 25 of the German Federal Data Protection Act apply to the right of access and the right to erasure.

Right to lodge a complaint

You also have a right to lodge a complaint with the competent data protection supervisory authority about the processing of your personal data by us.

Revocation of consent

Any consent to the processing of personal data given to us can be revoked at any time. This also applies to the revocation of declarations of consent granted to us prior to the entry into force of the General Data Protection Act, i.e. prior to 25 May 2018. Please note that a revocation will only have effect for the future. Processing we have undertaken prior to the revocation will not be affected by this.

Rights in the event of data processing for direct marketing purposes

Pursuant to Article 21(2) GDPR, you have the right to object to processing of personal data concerning you at any time. Should you object to processing for the purposes of direct marketing, we shall no longer process your personal data for these purposes. Please note that an objection will only have effect for the future. Processing we have undertaken prior to the objection will not be affected by this.

Note on the right to object in the event of overriding interests

If we have an overriding interest in processing your personal data, you may object against the processing. When exercising such an objection, we ask that you provide the reasons why we should not process your personal data in the manner we describe. In the event of a justified objection, we will examine the matter and will either suspend or modify the data processing or explain our vital and legitimate reasons to you.

Links to other websites

Our websites may contain links to websites of other providers. Note that this data privacy statement only applies to RATIONAL AG websites. We have no influence or control over whether other providers comply with current data protection regulations.

Modifications to the data privacy statement

We reserve the right to modify or amend this data privacy statement at any time in accordance with the applicable data protection regulations.