Customer orientation and specialization are the not-so-secret ingredients to success at RATIONAL. From the very first day, the Landsbergers concentrated on offering the people working in commercial kitchens around the world the greatest possible benefit. "Because our customers are so important to us, it makes sense to share our celebration with our wonderful customers around the world," says Dr Peter Stadelmann, Chairman of the Board.
As part of this celebration, the millionth combi-steamer will be displayed at major trade fairs around the globe. The milestone unit can easily be identified by the "1,000,000" written on its gold rotary knob and the customized control panel.
"This SelfCookingCenter will be going to the Hofbräuhaus," explains Dr Stadelmann, "and so we will place the logo of the Munich institution in a clearly visible position." The SelfCookingCenter will be returning to Germany around the end of October for installation at the Hofbräuhaus.
For the entrepreneurs within the company, as RATIONAL employees see themselves, this is no reason to rest – quite the contrary. "We know there are about four million commercial kitchens around the globe that could use our technology to their benefit; a motivating number for us," says Markus Paschmann, Chief Sales and Marketing Officer. He adds: "Even though the percentage of kitchens with RATIONAL units is constantly rising, there are still many we wish to inspire with the customer benefit we offer."