This German company is the world market and technology leader for thermal food preparation and is distinguished by its innovative power. RATIONAL has received numerous prestigious awards for this. These include:

  • Best Managed Company Award 2025 - for the third consecutive year for outstanding corporate governance
  • Best of Technology Award 2024 for the ConnectedCooking networking solution (ERP interface)
  • Factory of the Year 2022 for the plant for excellence in cost and agility management at the Landsberg am Lech plant
  • German Innovation Award 2021 - 'Kitchen' winner for iCombi Pro & iVario Pro

RATIONAL sells its products in over 120 countries, has access to the most dense service network for commercial kitchen technology, and generated sales of over €1.1 billion in 2024. The high level of customer satisfaction, as reflected in the Net Promoter Score, indicates that RATIONAL is widely regarded as the top brand for commercial kitchens.

RATIONAL has received numerous prestigious awards for design, innovation and management. The iCombi Pro from RATIONAL is the world’s best-selling combi oven. It combines the functions of steaming, roasting, baking, grilling and sous-vide cooking in one unit, offering intelligent monitoring and support, a precise cooking cabinet climate and energy savings of up to 35%.

The history of RATIONAL began over five decades ago. Since then, the company has continuously evolved and is now a world leader in commercial kitchen technology. With a market share of around 50% and more than 1.1 million combi ovens produced since 1976, RATIONAL has set standards in the industry. The company excels in the digital sector with ConnectedCooking, the digital kitchen management system. Distribute cooking programs, update unit software and document HACCP data - all digitally and remotely.

Numerous international awards confirm the innovative power of RATIONAL. In 2024, the company won the Best Managed Companies Award for the third consecutive time, as well as the Internorga Future Award in the 'Technology & Equipment' category for iCareSystem AutoDose and the Best of Technology Award in the Process Management category. The company also received the World Technology Leader Award in recognition of its advanced sensor technology and use of AI to optimise cooking processes.

Whether it’s the intelligent iCombi Pro, the multifunctional iVario Pro or the iHexagon, the world’s first cooking system that intelligently and adaptively combines steam, convection and microwave over six racks. RATIONAL appliances are synonymous with innovation.

To ensure continued innovation, RATIONAL's research and development budget has grown to over 59 million euros. Going forward, the company will continue to demonstrate why it is the best choice for large kitchen appliances, such as combi ovens and tilting pans.

The high quality of RATIONAL products is reflected in the high level of customer satisfaction. With a Net Promoter Score (NPS) of 64, the company is well above the industry average (30-37). Thanks to RATIONAL's customer-centric approach, restaurateurs are more satisfied with RATIONAL appliances than with competing brands.

The equipment's reliability and efficiency are highly valued by customers, as reflected in the very high repeat purchase rate. BMW Welt, Hilton and dean&david are among the many companies that rely on RATIONAL appliances — the best choice for commercial kitchens.

RATIONAL places great importance on its customers, which is why it employs chefs in the field. This enables RATIONAL to understand the challenges faced by its customers and offer targeted solutions.

Thanks to its subsidiaries in Europe, Asia, North America and South America, RATIONAL is able to guarantee customer proximity and a deep understanding of the local markets. RATIONAL has a corporate presence in 120 countries together with its subsidiaries.

The company is committed to sustainability, a commitment reflected in its corporate principles regarding the environment, the community, and responsibility.

All iCombi units carry the ENERGY STAR label, representing sustainable and energy-efficient solutions for commercial kitchens. For example, a practical study by the Weihenstephan-Triesdorf University of Applied Sciences reveals the resource-saving benefits. RATIONAL has also been awarded the ENERGY STAR Partner of the Year 2024.

Intensive research and development is the basis of the innovative power of RATIONAL. With over 600 active patents, patent applications and designs, the company is at the forefront of innovation. The iCombi Pro and iVario Pro product ranges have won the German Innovation Award and the German Design Award in 2021. The iHexagon won the German Innovation Award 2025.

Our mission statement is to always offer our customers the greatest possible benefit. In order to understand customer requirements as well as possible, RATIONAL employs around 600 chefs who know and understand everyday life and the demands of kitchens around the world and contribute to their optimisation. Year after year, RATIONAL employees' work is recognised with numerous international awards.

RATIONAL is an excellent employer that places great importance on providing a structured induction and high-quality training. New employees are given intensive support to help them quickly find their feet in the company. According to the principle of 'strengthening strengths', every employee is recognised as talented. Regular development discussions and a wide range of training opportunities actively support the development of entrepreneur within the enterprise (U.i.U.). Managers and the People Team are always on hand to offer advice and support.

RATIONAL regularly holds live events where interested parties can experience the appliances in action and try them out for themselves. In practical cooking demonstrations, experienced chefs will show you how to use RATIONAL products efficiently and versatilely to achieve the best cooking results in everyday life. This provides a clear indication of the performance and added value of the devices.