RATIONAL.
Inspiringly different.

For more than 46 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwaivering commitment to a shared goal of continually creating value for our customers.

Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units.

With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.

Figures, Facts & Data:
  • over 600 patents, patent applications and utility models
  • 45,000 VarioCookingCenter® produced (since 2005)
  • over 1,000,000 combi steamer produced to date
  • over 46 years of cooking research
  • more than 50% global market share for multifunctional appliances
  • 140 million meals a day
  • Over 2,200 employees worldwide (as of 31.12.2019)
  • Of these approx. 550 chefs are employed by RATIONAL worldwide
  • 59 appliance languages
  • 31 subsidiaries

100 % Made in Europe.

RATIONAL units are produced at two locations: In Landsberg am Lech, Germany, the home of all combi-steamers and Wittenheim in France, where the iVario is developed and produced.

To ensure that our customers receive a high-quality and perfectly functioning unit, four different employees check each RATIONAL unit before it is sent to the customer. All of the company's technical departments coordinate their activities regularly to maintain and improve the quality of our products.

The chefs’ company.

The corporate philosophy is reflected in our approach to research and development. Physicists, food scientists, development engineers and experienced chefs all work together in our R & D team. This makes RATIONAL not only the company for professional chefs. With over 250 professional chefs in its workforce, it is also the chef's company. Our application-centric organisation forms the powerful basis for RATIONAL unique innovative drive!

"Our aim is that we develop our products and services together with our customers. Our customer-centric organisation forms the powerful basis for RATIONAL's unique innovative drive."

Peter Wiedemann, Chief Technical Officer, RATIONAL AG