This much is obvious: For many, the business model must change.
The last months have shown that the sale of food and drinks does not necessarily have to depend on tables and chairs in the dining room. But how? What is the right concept? The right menu? The right kitchen set-up?
With the support of Progressive Content's Michael Jones and Stephan Leuschner from RATIONAL, dive into in a series of the most exciting topics that gastronomy currently has to offer.
In each webinar you'll hear different perspectives from specialists and the opportunities ahead.
The highly acclaimed TrendTalk by RATIONAL series will go into the 10th round now with the disruptive question: “Ghost Kitchens: A safe harbor in stormy waters?” During the recent month there have been many changes in the food-delivery eco system and new players and concepts are chasing the current leaders. This and the upcoming financial crisis worldwide as well as the fallout of the post-pandemic world have created a lot of questions.
Our featured speakers Pete Cook, founder and president of On-Trend Concepts, Robert Emerson, author and Co-founder at O2O Gourmet, Brandon Kua, Foodservice consultant as well as Stephan M. Leuschner from RATIONAL will bring light into these topics. Our experts will share their visions and concepts, which role ghost kitchens will have in future and give guidance how to overcome the storm.
Producing good food is one thing. The other is to get that food to the customer as quickly, hot, and comfortably as possible. To know the customer's needs and generate new business ideas as a result. And that is precisely what the latest episode of Trend Talk is about and introduces the "Visionaries of the Foodservice Industry".
Among others, Kristian Tazbazian, Co-Founder and COO of GASTronomous, Shawn P. Walchef, Chief Visionary Officer of Cali BBQ Media, and Haitham Al-Beik, CEO and Founder of Wings, will give insights into their work. RATIONAL's Stephan Leuschner will also once again present new concepts and solutions for food production and delivery.
TrendTalk Session 8 – “The Evolution of Ghost Kitchens” will have a look on how the Ghost Kitchen world has changed and which models seem to become successful in the near future. Simele Shange from Jozi Cloud Kitchens, South Africa, will return to the TrendTalk and have a look back into one year of successful operations. Melina Michna, Co-Founder of Munich based startup nourisha, shares her story behind an exciting new vegan food delivery model. Daniel Gantenberg, Managing Director of the German restaurant Group Enchilada will talk about the success of his brands and how their brick and mortar restaurants as well as virtual restaurants can coexist. Finally Stephan Leuschner of RATIONAL will discuss how hybrid models may help to increase the rentability of ghost kitchens. Once again the session is moderated by Michael Jones.
This upcoming webinar will feature again a selection of outstanding speakers who will address the burning topics of the foodservice industry of today and tomorrow. Peter Backman, a renowned foodservice and delivery consultant, will highlight the current challenges of restaurant and grocery delivery from global point of view and will provide an outlook of what to expect in the next years. Matthias Schneider, gastro-entrepreneur and founder of CloudEatery will guide us through his vison of a contemporary hospitality solution, focusing on his team delivered a great food experience and fresher quality in a new hybrid concept that combines catering, casual dining and food delivery.
Stephan Leuschner, RATIONAL’s foodservice industry expert, will describe cutting-edge ways for operators to reduce food waste, increase efficiency and optimize the workflow in restaurants. Nigel Bell, Chief Executive Officer and Chairman of Adande, will focus on the ‘cool’ topic of innovative refrigeration and resource efficiency and discuss his solutions for fighting food waste by using latest technology.
Corona has significantly accelerated digitalisation in the food industry as it has in other sectors. Digitalised hygiene concepts, food preparation and ordering systems are already the new normal. Some companies have long since gone a step further, using robots and reinventing cooking, among other things. What are their experiences? What can others learn from them?
After numerous ghost kitchens have established themselves in recent years, Michael Jones looks beyond the horizon in the fifth session. Four proven experts from the food service industry show how they became successful in the ghost kitchen segment and which concepts will remain in the industry in their opinion.
Thierry Rousset, Founder & Senior Franchise Consultant
With over 30 years of experience in Franchising and Foodservice, Thierry has worked at top level positions for some of the largest restaurant franchise networks. In 2012 he founded his own company to offer his broad experience to franchisors of all sizes.
Randy Murphy, Founder and CEO of OrderB4, will answer questions like: What technology solutions are needed in a multi-brand, ghost kitchen environment? Is there an end-to-end platform that can support ecommerce and operations without having to integrate many costly and difficult to manage systems?
Marc Choy, President at Ghost Kitchen Brands
A senior, well rounded development/franchising executive with over 20 years’ international experience. Marc wants to work with brands that are growing and passionate about the impact they have on people’s lives.
Stephan Leuschner will of course return to provide insights about new concepts and address how lean kitchen processes contribute to a successful operation.
The boundaries between supermarkets and Ghost Kitchens are merging closer to each other. When supermarkets no longer just deliver food but also cooked meals? When Ghost Kitchens cooperate with supermarkets and are suddenly visible in the checkout zone.
But is it worth it? What are the prerequisites?
Michael Jones talks about this with
A Ghost Kitchen is always in flux: the menus change, the clientele grows, expansion plans emerge. In the third Trend Talk, Michael Jones shows how to be properly positioned for growth, what to consider when it comes to kitchen equipment and how successful others are on the road. Together with experts from the industry, he discusses growth opportunities and growth risks.
Success is dependent on well-planned operations – at least that's what the industry experts in this session think. We will look at the opportunities offered by ghost kitchens from several angles and provide solutions for a wide range of industries:
In a nutshell: why not plan your future success right now?
Ghost kitchens became an important part of today’s foodservice and restaurant landscape and are here to stay. But how can you make a success of this new opportunity? Pivoting your existing concept or creating a perfect ghost kitchen set-up from scratch? In this Trend Talk session Marc Dempsey from GlobalData, Joseph Schumaker FCSI from FoodSpace and Stephan Leuschner from RATIONAL address the growth potentials within the Ghost Kitchen market and present what an ideal kitchen set-up could look like and what needs to be considered.
Robert is an analyst, investor and author in the food industry. During the course of a 40-year career he advised PepsiCo on its acquisitions of both Pizza Hut and Taco Bell. Furthermore he was the largest investor in restaurant companies including Landry’s Seafood, Lone Star Steakhouse & Saloon, Morton’s of Chicago and Chart House.
As Founder and President of OnTrend Concepts, Pete and his business partners organize the leading in-person events in the ghost kitchen industry, including the North American-focused Ghost Kitchen Conference and they have recently launched the International Ghost Kitchen Conference. Pete is also the Publisher of the weekly news aggregator the Ghost Kitchen Digest.
Brandon is a passionate foodservice, laundry and waste management consultant with over 11 years’ experience in creating aesthetic and functional spaces with an innovative edge. He has a creative mindset and enjoys exploring new trends and technology in kitchen decor and design. He is excited about the use of ghost kitchens in nurturing nurture new startups and providing support for multi-site operators. He believes that ghost kitchens are a disruptive trend that will shape the future of the restaurant business, and is excited to engage in a discussion surrounding how ghost kitchens’ flexibility can help startups and multi-site restaurants thrive.
Voted 'Editor of The Year' at the CMA's International Content Marketing Association Awards 2020, Michael Jones is Editorial Director for Progressive Content in the UK. An experienced editor and writer, since 2013 he has headed up the content team for Foodservice Consultants Society International (FCSI), including its multi award-winning, quarterly magazine Foodservice Consultant and website. Michael also writes for additional clients in the foodservice sector, including KTCHNrebel.
GASTronomous is passionate about creating the “kitchen of the future” using automation, artificial intelligence, along with integrated software and hardware solutions. They are passionate about creating unique systems, which address the inefficiencies associated of cooking processes, supply chain management, and waste disposal. Through his previous work with start-ups, Kristian has direct experience in implementing innovative technologies throughout various industries.
Shawn is the founder of Cali BBQ Media, podcast host, and business coach. Since opening Cali BBQ in 2008, his family-run restaurant and media company in San Diego has generated more than $30 million in sales. As a restaurateur Shawn learned to use digital tools and big ideas to stay in business. During the Pandemic, the Cali BBQ Media team developed a scalable plan that is three times more profitable than the traditional full-service restaurant model.
Wings is an industrial research and design technology company digitizing commercial, logistical workflows, and operations with cutting-edge robotics, automation, machine learning, and AI. Wings is revolutionizing the last-mile delivery by automating and digitizing the fulfillment and distribution segment of the supply chain with a vertically integrated system.
RATIONAL’s expert for international foodservice industry and ghost kitchen projects, business consultant and former Executive Chef will share insights how to develop your individual solution to setup optimized kitchens for delivery-only purpose.
Daniel has been Managing Director at Enchilada Franchise GmbH since January 2020 and is responsible for the Operations and Concept Management departments. At the same time, Daniel Gantenberg has been Managing Director of GastroExperts, a management consultancy for restaurateurs, since 2016. Prior to that, Daniel himself was a partner and managing director of businesses in the Enchilada Group. Daniel studied Information Management at the University of Koblenz-Landau.
On a mission to make the German food system more convenient, healthy and sustainable, Melina co-founded nourisha, a healthy meal delivery service centered around indulgence, health prevention and longevity. The healthy meal-delivery company made good-for-you, ready-to-eat meals accessible nationwide while offering nutritional guidance to its customers and followers.
Melina studied business administration at DHBW Ravensburg and Columbia University and has a background in the lifestyle und luxury goods industry.
Simele Shange is the Co-Founder and CEO of Jozi Cloud Kitchens, South Africa's biggest ghost kitchen provider. The start-up currently has 2 locations in the heart of Johannesburg and is home to 16 kitchens, taking up over 1000 square meters of retail space, leased out to food entrepreneurs. Simele is also the founder of Jozi Feast, a multi restaurant ordering app that allows consumers to order from any or all their brands, located in their kitchens, currently there are over 20 brands on the Jozi Feast app.
Khalipha has been an investment specialist for over 11 years and holds an MBA from Cambridge. I am an experienced financial professional and I have used this to help build the biggest ghost kitchen facility in South Africa.
After graduating from Birmingham University as an Engineer, Nigel spent 30 years with Shell Chemicals and affiliates in commercial and general management roles running businesses in different parts of the world. Many of these businesses had high technical and intellectual property content. In 2006 began Nigel Chairing and investing in small growth businesses.
He joined Adande in 2008 and worked with the team to drive revenue growth. Nigel is involved in many aspects of the Adande businesses and is leading in strategic areas, including marketing, licensing and new technology commercialisation. Adande is known for its world leading sustainable refrigerated drawers and, more recently, for the newer, breakthrough technology, Aircell, for open display cabinets.
Peter is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK, across Europe, and in other major international regions and countries including the USA and India. He has made a speciality of his involvement in restaurant delivery, dark kitchens and virtual brands. He enlightens senior executives and other people who make significant decisions in the foodservice sector including investors, operators and suppliers to the sector.
Peter is the author of “Restaurants also sell food” – published in London, Toronto and Chicago. He is also a founder and past Chairman of Arena, the UK pan-industry networking organisation that he was instrumental in setting up twenty-five years ago. He is a Fellow of the Institute of Hospitality.
Matthias Schneider is a gastro-entrepreneur and passionate gourmet. In the last 20 years he has developed several of his own food brands and advised leading food companies on innovation and digitalization. Matthias has extensive experience in business development, innovation and change management, sales and marketing, and corporate finance, due to his experience as a hospitality specialist for PriceWaterhouseCoopers and Arthur Andersen. He is a founder of several start-ups, mostly in the food and nutrition industry. He is also a speaker at various industry events. Most of all, Matthias is passionate communicator with enthusiastic sales skills and a confident supporter for sustainability and a respectful working culture.
After graduating with honors from the California Culinary Academy, San Francisco, Joe co-founded Cosmopolitan Catering in Sunnyvale, CA. Joe left Cosmo in 2015 and started FoodSpace where he and his team consult as experts in kitchen design, foodservice management, food business growth strategy and mentorship.
With over 25 years of hospitality management in luxury and casual dining, Troy brings a breadth of knowledge and diverse experience. He has built new concepts, redesigned and rebranded existing restaurants and hotels, and improved upon well-established venues throughout the U.S.
Carl is a global retail executive who has worked on disruption from within (BP-owned ampm) and from without (GV-backed startup Kitchen United). At ampm, Carl was responsible for repositioning. At Kitchen United, he established the operating model and led customer success by working closely with restaurant partners.
Meredith has spent a decade navigating changing consumer demands and real estate environments for restaurants. As Chief Development Officer at Taco Bell, Meredith reignited unit growth after the 2008-2009 recession. Over the last three years, Meredith has met with every major restaurant company, food-tech company, real estate company, and VC investor who is exploring the online food revolution.
Because of his constant pursuit for innovation in the food industry, Massimo made the Top Ten in the 2020 NRN Power List of Restaurant Leaders. After launching Kitchen United in 2017, he drove all aspects of design innovations of KU Kitchen Centers. As KU “Idea Man” Massimo's goal became to design and deliver a perfect workspace for virtual restaurants. With a keen eye for innovation and technology Massimo sits among others on the board of Miso Robotics.
With over 30 years of experience in Franchising and Foodservice, Thierry has worked at top level positions for some of the largest restaurant franchise networks such as Subway, McDonald's, Burger King, as well as more recently for Spanish restaurant group Avanza Foods as GM for their Dark Kitchen & Virtual Brands division. Thierry is also a "Franchise Expert" and founded QSR Consultant® in 2012 to offer his broad experience to franchisors of all sizes.
A senior, well rounded development/franchising executive with over 20 years’ international experience. Marc wants to work with brands that are growing and passionate about the impact they have on people’s lives. As a franchise brand executive, he has comprehensive experience in franchising (identifying, qualifying, closing candidates), developing target market strategies, recognizing business opportunities, operations, relationship building, and the understanding of what it takes to lead a team to drive brand growth.
Randy has been in technology, multi-unit/brand restaurant operation and delivery logistics for nearly 30 years, and founded the company that developed OrderB4 in mid-2019. OrderB4 is a white-labeled SaaS platform that enables ghost kitchens, virtual restaurant brands and multi-brand operators an all-in-one operations solution. OrderB4 enables Direct to Consumer (D2C) lead generation, multi-brand online ordering, marketplace order integration, order management & internal logistics including KDS, delivery routing, financial payment routing, consumer loyalty, feedback, recovery and remarketing.
Uwe looks back on almost 30 years of experience as a brand and marketing strategist for global blue chip brands. Eight years ago he joined Japanese agency network Hakuhodo and heads its German and European strategy teams. He believes that the agency’s philosophy of sei-katsu-sha – of looking at the whole person rather than just her role as consumer – can help discover new business opportunities in every market. In his speech, he demonstrates how to apply the approach to branding in the ghost kitchen and delivery market.
Charlie has a broad background of working in real estate and building fast-growing start-up businesses. Since the very start, Charlie has been in the ghost-kitchen space, leading the 'Roobox' concept at Deliveroo, which later became known as 'Deliveroo Editions'. Charlie heads up the Delivery Kitchen and Dark Store division at PKL, helping fast-moving delivery apps and operators open up and scale worldwide.
Francesco is co-founder of Kuiri cloud kitchen and started in January 2021 with the first location, and as of now, they have two cloud kitchens in the city centre of Milan with 5 and 8 kitchens each, with more than 15 active brands. Cassera is part of the business development, international operation and intelligence officer at Kuri.
Andy is from the UK and is a multi award winning Chef and Operations Director. He has been working in the catering industry for over 32 years. His career has taken him around the world and given him great insight and opportunities. From industrial bakeries and highstreets brand development, to high net worth Client dining for the richest people in Asia to first in class lounge service, wellness solutions for education and business, large volume events and banqueting, logistic and centralised production solutions. Andy’s diverse experience in operational and project management gives him a creative mindset in the art of the possible for any business.
Mark brings over 20 years of experience in the foodservice, retail and FMCG sectors to GlobalData. Mark joined the GlobalData team in 2017 following five years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group. In his role at GlobalData, Mark brings bold thought-leadership to global partners across the manufacturer, retailer and distributor segments.
Benjamin Nothaft works with retailers and specialists across the globe on implementing modern hot food solutions. Here he will share some of the key success stories but also key factors to implement concepts.
Ghost kitchens were already a strong trend before Covid-19 turned the world upside down. A Trend Talk webinar from Rational debates their place in the foodservice offering of the future.
Once you know the rules. You leave the game as the winner. They are shooting up like mushrooms and they are the new stars in the gastronomy sky, known for innovation and flexibility. Ghost Kitchen, Dark Kitchen, Cloud Kitchen.
Food delivery means eating what you want, wherever and whenever you want it. It’s a huge market already, and these days, it’s practically exploding. One fairly cool new resulting development: ghost kitchens.
Abandoned parking lots in the shadows of tall bridges, romantic industrial settings, skylines… is this really where the gastronomic revolution is going to happen? Here, among the shipping containers that blend harmoniously into the desolate landscape? Of course!
The growth of dark or ghost kitchens has accelerated in this challenging year as the delivery-only concept has provided foodservice operators with a different way to trade during the pandemic.
RATIONAL is the world market and technology leader in the field of hot food preparation for professional kitchens. With their knowledge and experience in the ghost kitchen sector, they support you to create additional business and customer experiences with innovative concepts and solutions.
KTCHNrebel is an international online magazine for professional chefs that want to make a difference. It’s all about ideas, innovations, and trends happening in our loud, messy, fabulous kitchen lives. We profile role models, discuss current issues, and look to the future.
Progressive Content is a full-service content marketing agency and content technology provider, specialising in B2B. We help clients transform their communications and build stronger relationships with customers and members through intelligent content that makes complex ideas engaging and practically addresses audience challenges.