Since the company was established back in 1973, the principles of responsible and sustainable activity have been firmly rooted in RATIONAL. Whitefficiency® is our contribution to sustainability that begins right from product development. We work in close collaboration with universities to find solutions that save on resources.
Our commitment is reflected in our environmentally certified production and energy-efficient sales logistics, the intelligent low-energy efficient buildings, the regularly reviewed eco-audit according to DIN ISO 14001 and to the return and recycling of our old appliances.
This makes RATIONAL a pioneer in sustainability for an entire industry.
Our multi-functional cooking appliances contribute enormously to reducing the energy and resource footprint in industrial kitchens. This is underpinned by the project commissioned by the Zurich University of Applied Sciences:
"34 % less electricity and 53 % less water consumption with a choice are all arguments for the use of multi-functional cooking appliances in professional kitchens".
With RATIONAL cooking technology, you save on energy, water and raw ingredients and produce significantly less waste. This innovative cooking technology delivers maximum flexibility and power and meets the highest standards in cooking quality.
The results of the resource consumption analysis based on a before-after comparison speak for themselves: The cheapest form of energy is energy that we do not consume.
Sustainable management is part of our daily routine, even in ecological view. We therefore continually review our energy and raw material consumption. In addition we have committed ourselves to meet the demands of the following ISO standards:
Due to our production and logistics which are environmentally certified and energy-efficient as well as the energy optimised buildings we constantly reduce our Corporate Carbon Footprint. By these means we have cut our CO₂ emissions in half over the last five years.
RATIONAL acts exclusively according to the principles of sustainable and profitable growth which is why our sustainable approach reflects ecological, economic and social aspects.
To demonstrate this continuous effort, RATIONAL is certified to ISO 14001 and is entitled to use the “Lean and Green” logo. "Lean and Green" is a cooperation between industry and consultancy which specialises in reducing the energy footprint in the processing industry. But despite all its success to date, RATIONAL still feels it has a long way to go before reaching its goal in terms of sustainable activity.
"Sustainable business and taking on responsibility for society have been integral elements of our business and production processes since the foundation of RATIONAL."