"Hybrid products consist partly of meat and partly of vegetables, mushrooms or nuts, for example," explains Lilly-Marie Schmidt, Director Food & Packaging Supplier Management at RATIONAL. "They combine the best of two worlds. After all, a product that is 50 per cent meat instead of 100 per cent meat causes half the greenhouse gas emissions, land use and water consumption. The flavour and texture of the meat is still retained to a certain extent." For people who don't want to give up eating meat completely and are therefore looking for a compromise, hybrid products are a good way to reduce consumption and protect the environment. And, as an added benefit, they are also better for your health due to their lower fat and cholesterol content.


