Sustainability encompasses other considerations in addition to the environment. What else does RATIONAL do?
As an employer, RATIONAL believes it is important to take on social responsibility and be a responsible corporate citizen. If a U.i.U. — an entrepreneur in the enterprise — will work on the company’s behalf, the company will work on the U.i.U.’s behalf, too. From a high-quality company restaurant to childcare during school holidays, we offer top-notch working conditions and a great working environment built on a culture of cooperation. We promote the development of our U.i.U.s while being mindful of the diversity among them. We want to see differences as opportunities, utilize different talents, and bring together different abilities, all while upholding our promise and our expectation of helping our customers as effectively as possible. This includes recognizing that we are becoming more and more different, and so are our customers and their employees. For example, our sales subsidiaries are growing all the time, adding new employees with a wide variety of cultures, ethnicities, and religions. At our 50th anniversary, we summarized all of this in one sentence: “When it tastes great, we all speak the same language.“
