Take advantage of the benefits RATIONAL Dealer provide:

  • One-to-one consultation.
  • Onsite kitchen assessment.
  • Expert knowledge on appliances, accessories and cleaning or Expertise in appliances, accessories, and cleaning.
  • Certified knowledge through RATIONAL training programmes or RATIONAL-trained and certified.

Expertise and exceptional service local to you.

The RATIONAL DEAL program - our dealer loyalty and excellence initiative, is designed to deliver superior services and support. All DEAL partners receive continuous training and certification on RATIONAL products and services, ensuring they are true experts in our products. With their knowledge and expertise, DEAL Dealers offer professional, tailored advice to help you find the most efficient, sustainable and reliable setup for your kitchen. This means you receive professional advice tailored to your needs and the confidence that you are making the right decision. Depending on the dealer’s status within the program, you also benefit from a wide range of additional services – all aimed to deliver maximum value for you.

What certification does my RATIONAL dealer have?

Logo of the RATIONAL dealer certification as a Premium Partner
Premium Dealer.

A Premium Dealer exceeds all the services of the DEAL program.

In addition to selling RATIONAL cooking systems, the Premium Dealer provides the best customer experience by offering a wide range of value-added services such as live cooking demonstrations and tailored customer support.

Logo of the RATIONAL partner as a certified RATIONAL dealer
Certified Dealer.

A Certified Dealer provides the services of the DEAL program beyond the basics.

In addition to selling RATIONAL cooking systems, a Certified Dealer offers services like unit demonstration and personalized solutions.

What services does my dealer’s symbol represent?

RATIONAL Products.

Your RATIONAL Dealer is your expert on appliances, accessories and cleaners. All Dealers regularly attend training courses and offer you their knowledge free of charge.

Cooking Events.

Visit a Dealer near you and experience our cooking systems. Live cooking events allow you to test the simple controls, let our experts cook for you and taste the unmatched quality of RATIONAL.

Showroom & Information.

Visit your local Dealer to explore the high-quality RATIONAL products. You will receive a product overview information on our free services, such as unit introduction, ConnectedCooking, RATIONAL ChefLine and more.

Kitchen Planning.

Take advantage of your Dealer's extensive experience when it comes to developing customized concepts for your kitchen construction and renovation projects.

Multi-location Account Support.

Partner with your Dealer to maximize your resources, including culinary support by manufacturer, a test-to-buy program, and the RATIONAL ChefLine.