InterContinental Hotels Group.

Breakfast as a Competitive Advantage.

InterContinental Hotels Group distinguished its Holiday Inn Express and Staybridge Suites hotels from the competition – and gained first-mover advantage – with a fresh hot breakfast bar that has guests clamoring for more. RATIONAL oversaw the installation of 1,800 SelfCookingCenter^® units in under eight months at hotels in every state and province in the U.S. and Canada. The move from a re-thermalized to fresh cooked breakfast is creating a clear point of difference reflected in higher guest satisfaction scores.

“We needed an oven partner who had the best product and who could also help us figure out how to get in close to 2,000 properties in under a year.”

Adam Handler, director of global guest experience for Holiday Inn Express.

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InterContinental Hotels Group. North America.

Breakfast as a Competitive Advantage.

“We needed an oven partner who had the best product and who could also help us figure out how to get in close to 2,000 properties in under a year.”

“We selected RATIONAL because we felt RATIONAL would be the best partner to execute on this scale. In addition, the product was the best product for our properties and a number of our full service properties already utilized RATIONAL.”

“The RATIONAL cooks great food and it’s easy to use. Within one week the pain for the property owners is erased by the ease of use, consistency and positive feedback.”