The Martins were sold on the versatility of the new equipment, which allowed them to steam tamales, roast vegetables and do a number of other programmed operations. With their fleet of RATIONAL combi-steamers, they can now steam a thousand tamales at a time in one RATIONAL, which are then blast chilled, wrapped and sent out to more than four thousand grocers, co-ops and specialty markets. Each 20-full size RATIONAL makes approximately 1.5 million tamales per year.
Ten years later, Martin says he is glad they made the transition. “At the end of the day, I can tell you that the ROI has been great. A $300,000 investment in RATIONAL equipment and maintenance has resulted in $20 million worth of tamales.”