Social media has become an integral part of the internet and modern communication. In order to stay in touch with our current and potential customers and to be able to share exciting news at RATIONAL AG with you, we have set up our own Fan Page on Facebook. Facebook is a service of Meta Platforms Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit our Fan Page, information about your visit is mainly handled by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland (hereinafter "Facebook"). When you visit our Facebook Fan Page, we are joint controllers with Facebook as concerns the processing of your personal data. In the following, we would like to inform you about the associated data processing on our Fan Page (as far as we are able).
Facebook terms of use remain
unaffected.
We expressly draw your attention to the fact that Facebook stores the data (e.g. IP address, preferences and personal interests, behaviour on Facebook pages, any personal information stored on Facebook, etc.) of users and uses it for business purposes.
We have no control over the processing and further use of this data, as Facebook alone determines the processing. It is currently not possible for us to trace to what extent, where and for what duration the data are stored, to what extent the data are linked and analysed and to whom the data are transferred. We also have no insight or influence with regard to deletion periods, i.e. whether and to what extent deletion periods are adhered to.
Details from Facebook itself about what information is collected can be found in Facebook's privacy policy, which can be viewed here: https://www.facebook.com/about/privacy/
If you are a Facebook member and are logged into your Facebook user account, Facebook can assign your visit to our page to your user account. If you want to prevent Facebook from linking data about your visit to our Fan Page with your member data stored on Facebook, you must
In this way, according to Facebook, all information through which you can be identified by Facebook is deleted.
To view the content on our Facebook Fan Page, you do not need to be a Facebook member. However, data is collected, stored and used by Facebook every time you visit our page.
The moment you visit our Fan Page, your browser establishes a connection with a Facebook server. Data may be transferred to countries outside the European Union. In any case, regardless of whether you are registered with Facebook or not, your IP address will be transferred and cookies will be set. If you are a Facebook member and are logged into your Facebook user account, Facebook can assign your visit to our page to your user account.
Cookies used include session cookies that are deleted when the browser is closed and persistent cookies that remain on the terminal device until they expire or are deleted by the user. A cookie is a tiny text file that allows a website to recognise a browser. Cookies are stored on the computer when a website is called up and are retrieved and read the next time the web server is called up. You can use your browser settings to decide for yourself whether and which cookies you want to allow, block or delete.
Alternatively, you can also install ad blockers such as Ghostery.
According to Facebook, the cookies used by Facebook are used for authentication, security, website and product integrity, advertising, recommendations, insights and measurements, website functions and services, performance as well as analysis and research. Details about the cookies used by Facebook (e.g. cookie names, functional duration, content covered and purpose) can be found in the Cookie Policy: https://www.facebook.com/policies/cookies/ by following the links there. Under the heading “How can you control your information?” you will find the section “Cookie settings”: Click on the link there to access the consent tool again and change your selection.
To show you more relevant ads, Facebook uses data that advertisers and other partners provide to them about your activity outside of the Meta Company Products, including websites and apps. You can control whether Facebook can use this data to show you such ads in the ad settings .
If you do not have a Facebook account, you can manage interest-based online advertisements via the settings of the European Interactive Digital Advertising Alliance and via the settings of your mobile device. The collection and storage of data through the use of the above-mentioned cookies by Facebook can additionally, but also at any time with effect for the future, be objected to via the following opt-out link: https://www.youronlinechoices.com/ .
You can manage your preferences regarding usage-based online advertising using the link above. If you object to usage-based online advertising with a particular provider using the preference manager, this only applies to the particular business data collection via the web browser you are currently using. Preference management is cookie-based. Deleting all browser cookies will also remove the preferences you have set with the preference manager.
| Data | Intended use | Legal basis |
|---|---|---|
| User interactions (posts, likes, etc.) | User communication | The legal basis for this is Article 6(1)(f) GDPR |
| Facebook cookies* | Target group advertising | The legal basis for this is Article 6(1)(f) GDPR |
| Demographic data (e.g. based on age, place of residence, language or gender information) | Target group advertising | The legal basis for this is Article 6(1)(f) GDPR |
| Statistical data on user interactions in aggregated form, i.e. without personal reference for us (e.g. page activities, page views, page previews, likes, recommendations, posts, videos, page subscriptions incl. origin, times of day) | Target group advertising | The legal basis for this is Article 6(1)(f) GDPR |
| Data | User interactions (posts, likes, etc.) |
| Intended use | User communication |
| Legal basis | The legal basis for this is Article 6(1)(f) GDPR |
| Data | Facebook cookies* |
| Intended use | Target group advertising |
| Legal basis | The legal basis for this is Article 6(1)(f) GDPR |
| Data | Demographic data (e.g. based on age, place of residence, language or gender information) |
| Intended use | Target group advertising |
| Legal basis | The legal basis for this is Article 6(1)(f) GDPR |
| Data | Statistical data on user interactions in aggregated form, i.e. without personal reference for us (e.g. page activities, page views, page previews, likes, recommendations, posts, videos, page subscriptions incl. origin, times of day) |
| Intended use | Target group advertising |
| Legal basis | The legal basis for this is Article 6(1)(f) GDPR |
We do not carry out automated decision-making, including profiling, as defined by Article 22 GDPR with the data collected via the Fan Page.
In principle, we only store personal data until the respective purpose for which the data was collected has been achieved. In the context of a business relationship with you, we store your personal data for as long as the business relationship lasts, including the initiation and the processing of a contract as well as the regular limitation period. In addition, we store the data if and to the extent that we are subject to statutory retention obligations.
These may arise, for example, from the German Commercial Code (HGB) or the German Fiscal Code (AO).
If you have given us consent for a processing operation, the data related to the granting of consent will be stored until revoked or at the longest for the duration of the processing operation and after its termination within the scope of the limitation period.
If you have sent us a message via social media, you also have the option of deleting your data/chat history yourself after your request has been processed.
There is no legal or contractual obligation to provide your personal data to us or Facebook. There will be no negative consequences for not providing your personal data.
We use the Facebook Insights function for statistical evaluation purposes. For more information on Insights, please refer to Facebook's Cookie Policy.
As the operator of the Facebook Fan Page, we are joint controllers with Facebook as concerns the processing of your personal data. This joint responsibility applies in particular to the use of the “Facebook Insights” function. However, Facebook is the controller for the collection and storage of the data. In this context, we only receive anonymised data and evaluations of Facebook Fan Page users. It is therefore not possible for us to identify you personally. We also do not make any decisions about the processing of Insights data.
For further information, please refer to Facebook's Page Insights Controller Addendum .
We use "Advertising Lead Forms" on Facebook to offer potential purchasers the opportunity to contact us directly and voluntarily via a contact form displayed there. Alternatively, you can of course also use the contact forms on our website or by e-mail to contact us directly.
You can register for events using the Advertising lead forms. We then process the data in order to answer your questions and process your requests and to enable you to participate in our webinar offers as requested. This also constitutes our legitimate interest in processing as defined by Article 6(1)(f) GDPR. Your data, which we have received in the course of contacting you, will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, your request has been fully processed and no further communication with you is necessary or desired by you.
In addition to Facebook as an external service provider, various recipients within and outside the EU/EEA also receive the aforementioned personal data.
These are the following recipients within the RATIONAL Group (national subsidiaries) and partner companies
Only the company responsible for you will contact you. Jurisdiction is determined by the location of your company/place of business.
If you interact with Facebook, Facebook in the USA will of course also have access to your data. Meta Platforms Inc. is located in an insecure third country where the level of data protection is lower. Facebook has therefore made available online a " Facebook European Data Transfer Addendum " since 31/08/2020, which is intended to incorporate the standard contractual clauses in cases where Facebook Ireland Limited processes data from the EU/EEA as a processor and transfers it to Facebook Inc. as a sub-processor. In order to achieve an adequate level of data protection, Meta Platforms Inc. and Meta Platforms Ireland Limited have agreed the EU Commission’s standard contractual clauses.
We also use Sprout Social, a service of Sprout Social Inc., 131 Dearborn St. Floor 7, Chicago, IL 60603, USA . The social media management tool "Sprout Social" is used to respond to your requests on social media (such as Facebook, Instagram, Twitter, LinkedIn, etc.) and is used by us as a publishing tool that enables the planning and delivery of posts and campaigns. This takes place within the framework of our legitimate interest (Article 6 (1)(f) GDPR) to respond efficiently and quickly to your concerns and to optimise customer communication by means of Sprout Social as a management tool. The data processed for social media management when using Sprout Social is limited to the messages you send, the account user data (name, business e-mail address, IP address and language preference) and specified social media profile data, with the specific types of personal data collected depending on the social network.
In order to safeguard data processing in the insecure third country of the USA, we have concluded a commissioned processing agreement with Sprout Social in accordance with Article 28 GDPR, under which Sprout Social undertakes to ensure the necessary protection of your data and to process it in accordance with the applicable data protection regulations exclusively on our behalf and in accordance with our instructions. An adequate level of protection within the meaning of Article 44 et seq. GDPR is guaranteed by the use of the EU standard contractual clauses pursuant to Article 46 GDPR in the context of contract processing.
You will find more information at: https://sproutsocial.com/de/privacy-policy/
If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Article 6 (1)(f) GDPR is the legal basis for the processing. We consider our legitimate interest in data processing to be the representation of our company and our products and services for your information and, in particular, in the provision of modern communication options for and with you.
Provided that the conditions specified in the law are met, you have the following rights:
Pursuant to Article 21 GDPR, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on points (e) or (f) of Article 6(1) GDPR; this also applies to profiling based on these provisions.
If personal data is processed for direct marketing purposes, you also have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
RATIONAL Aktiengesellschaft
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
E-Mail:
info@rational-online.com
https://www.rational-online.com
RATIONAL AG processes the data under joint responsibility with the respective national company, which can be viewed in the list of recipients.
and
Meta Platforms Ireland Limited
4 Grand Canal Square, Grand Canal Harbour,
D2 Dublin
Ireland
In the opinion of the European Court of Justice (ECJ), we are joint controllers with Facebook as concerns the processing of your personal data. The ECJ decision of 5 June 2018 can be found here .
As joint controllers, we are informing you, with regard to Article 26 GDPR, about the essentials of the joint controller agreement between us and Facebook: https://www.facebook.com/legal/terms/page_controller_addendum
If you have any further questions about privacy, please contact us. If you have any questions about the collection, processing or use of your personal data, or if you wish to obtain information, rectify, block or delete data, or withdraw consent, please contact:
RATIONAL Aktiengesellschaft Data Protection Officer
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
E-Mail:
privacy@rational-online.com
You can also assert your rights against Meta at https://www.facebook.com/help/contact/367438723733209 . Further information on this can be found in the Meta privacy policy .
You can find further information on the safe use of social networks on the website of the Federal Office for Information Security at https://www.bsi-fuer-buerger.DE/BSIFB/DE/DigitaleGesellschaft/SozialeNetze/sozialeNetze_node.html