World-Renowned Pastry Chef Antonio Bachour Joins RATIONAL as Brand Ambassador

“We are thrilled to welcome Chef Antonio Bachour into the RATIONAL family,” said Billy Buck, Vice President of Culinary at RATIONAL USA. “His commitment to excellence and innovation aligns perfectly with our mission to empower culinary professionals through intelligent cooking processes.”

With multiple global awards for Best Pastry Chef and a Michelin Bib Gourmand for Bachour in Miami, Chef Bachour has become a global icon in the world of patisserie. With restaurants in the US and Mexico, he is revered not only for his imaginative desserts but for mentoring the next generation of chefs. His approach blends elegance, precision, and flavor — values deeply reflected in RATIONAL’s cooking systems.

"I’m honored to be part of the RATIONAL team,” said Bachour. “It’s a brand I’ve respected for a long time. I use RATIONAL equipment every day because it’s consistent, precise, and efficient — and for pastry, that’s everything.”

Chef Bachour’s passion for performance and exceptional aesthetics resonates across the international culinary stage. His artistry, often described as a fusion of vibrant color and refined form, has earned him an immense social media following and a reputation as a visionary in modern pastry.

“Pastry is not just about flavor — it’s about texture, temperature, structure, and emotion,” Bachour says. “RATIONAL gives me the tools I need to execute my ideas at the highest level.”