News – 2020-12-15

RATIONAL Partners with Limelight Hospitality Group in Wisconsin.

CHICAGO (December 15, 2020) – RATIONAL USA, the leading manufacturer of combi technology and multifunctional foodservice equipment, announces the appointment of Limelight Hospitality Group as an exclusive independent manufacturer’s sales representative across the state of Wisconsin.

Limelight will support the growth of RATIONAL USA’s market-leading foodservice equipment products across the Wisconsin portion of MAFSI region 17 beginning January 1, 2020. Limelight will market, promote, demonstrate, sell and support customer acquisition, expansion and retention activities for RATIONAL in the Wisconsin market.

Launched earlier this year by principal Michelle (Brown) Perrone, Limelight works across all commercial foodservice segments and offers elite representation and innovative solutions to both industry partners and customers. In addition to significant industry expertise, Perrone and her team offer deep RATIONAL product knowledge. Perrone has personally worked with the RATIONAL brand in various capacities since 2008.

“We look forward to starting our relationship with Limelight Hospitality Group and continuing our professional relationship with Michelle Perrone,” states Rune Are, interim area vice president, RATIONAL North America. “Limelight’s strong customer orientation, innovative solution-focused approach, and commitment to excellence will advance our business in Wisconsin.”

“We love what RATIONAL represents – quality, commitment, longevity and passion,” said Perrone. “We are extremely proud to represent the RATIONAL brand, and the innovative iCombi and iVario product lines.”

About Limelight Hospitality Group

Limelight Hospitality Group is an independent manufacturers' representative serving the food service and hospitality industry in Illinois, Wisconsin and Northwest Indiana. We specialize in front of the house and back of the house products-- equipment, furniture, supplies and more. We pride ourselves on providing innovative solutions to our industry partners and customers. Our team will provide top notch expertise, guidance and support throughout the entire sales process. We work with dealers, designers, consultants, service partners and end users. Our product lines are amongst the best in the hospitality industry giving our customers a quality experience and products they can trust.