Data privacy statement.

The protection of your personal data is important to us. We would therefore like to inform you below about the type of data concerning your visit are used and the purposes for which this is done. If you still have some questions concerning the treatment of your personal data, do not hesitate to contact our Data Protection Officer.

Cookie settings

In the following you can deactivate or reactivate all cookies, except those that are technically necessary (see next paragraph).

Possibilities to deactivate individual cookies can be found in the next sections.

All cookies

Controller / Processor

Controller of the data processing operation

RATIONAL Aktiengesellschaft
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
E-Mail: info@rational-online.com
https://www.rational-online.com

Controller’s Data Protection Officer

RATIONAL Aktiengesellschaft Data Protection Officer
Siegfried-Meister-Straße 1
86899 Landsberg am Lech

Datenschutzbeauftragter@rational-online.com

General information

The term personal data is defined in the GDPR. Accordingly, this means any information relating to an identified or identifiable natural person (“data subject”)/ An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. For example, this includes your real name, your address, telephone number or your date of birth.

For mere informational use of the website, i.e. If you do not register or otherwise transmit information to us, we will only collect the personal data transmitted by your browser to our server. If you would like to view our website, we will collect the following data, which we require for technical reasons in order to deliver our website to you and to ensure the stability and security thereof (the legal basis is a legitimate interest pursuant to point (f) of Article 6(1) GDPR).

Within the scope of pursuing our interests pursuant to point (f) of Article 6(1) GDPR, we have considered and assessed our interests in the provision and your interests in a data protection-compliant processing of your personal data. As the data shown below is sometimes necessary for technical reasons in order to provide our service, and in order to able to deliver our website and ensure the stability and security thereof, particularly to offer protection against abuse, we have come to the conclusion that these data can be processed, subject to state-of-the art data security, whereby your interest in data protection-compliant processing has been properly taken in to account.

Data Operating system used
Purpose of processing Evaluation by device in order to ensure optimised display of the website
Storage duration The data will be erased once the relevant session is terminated
Data Information about the browser type and the version used
Purpose of processing Evaluation of the browser used in order to optimise out websites accordingly
Storage duration The data will be erased once the relevant session is terminated
Data Internet service provider of the user
Purpose of processing Evaluation of the internet service provider
Storage duration The data will be erased once the relevant session is terminated
Data IP address
Purpose of processing Delivery of the website on the relevant device
Storage duration The data will be erased once the relevant session is terminated
Data Date and time of access
Purpose of processing Ensuring proper operation of the website
Storage duration The data will be erased once the relevant session is terminated
Data Logfiles
Purpose of processing Ensuring proper operation of the website
Storage duration The data will be erased once the relevant session is terminated

Data are logged for the delivery of the website and the storage of data in log files is absolutely necessary for the operation of the Internet page. The user therefore cannot object.

Contact

You can contact us on our e-mail address or using the various contact forms. We shall naturally only use the personal data conveyed to us in this manner for the purpose for which you provided it to us when contacting us.

Where our contact forms contain fields for information that is not necessary for contacting you, we have marked such fields as optional. We use this information to specify your enquiry and so that we can better handle your case. This information is provided solely on a voluntary basis with your consent. Where this concerns information on methods of communication (such as e-mail address, telephone number), you also consent to us contacting you via that method of communication in order to respond to your enquiry.

You may of course withdraw your consent at any time with future effect. To do so, please contact our Data Protection Officer, whose contact details you will find below.

Data IP address on registration
Purpose of processing Transmission of form content to the web server
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration To end of established connection
Data Subject area
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Message
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Title
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data First name
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Surname
Purpose of processing Direct address
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Function
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Company
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data E-mail address:
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data Telephone number
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data *Fax number
Purpose of processing Response to the matter
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement
Data (Company) address
Purpose of processing Improvement of enquiry processing
Legal basis for processing Consent/initiation/performance of the contractual relationship
Storage duration Until purpose is achieved / end of documentation requirement

* optional

Newsletter

To register for our newsletter, we use the double-opt in procedure. This means that after your provide your e-mail address, we will send you a confirmation e-mail to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm this within 24 hours, the registration will automatically be deleted. If you confirm your wish to receive the newsletter, we will save your e-mail address until you unsubscribe from the newsletter. The sole purpose of storing this address is in order to be able to send you the newsletter. We will also save your IP address and the times at which you registered and confirmed in order to prevent misuse of your personal data.

The only compulsory disclosure to receive the newsletter is the e-mail address. The provision of other information marked separately is optional and is only used to personalise the newsletter. These data will also be completely erased upon revocation.

You may withdraw your consent to receiving the newsletter at any time. You may declare such withdrawal by clicking on the link provided in every newsletter e-mail, by e-mail to Datenschutzbeauftragter@rational-online.com or by contacting the Data Protection Officer. The data you provide will not be disclosed to third parties.

Name of newsletter provider salesforce.com, inc, Salesforce Tower 415 Mission Street, 3rd Floor San Francisco, CA 94105 USA
Type of service provider Processor
Data transfer to third country NO
Third country  
Guarantee pursuant to Article 44ff GDPR EU standard contractual clauses /
Privacy Shield / more:
https://sfdc.co/cakvbB
Name of newsletter provider EQS Group AG
Karlstrasse 47
D-80333 Munich
Type of service provider Processor
Data transfer to third country NO
Third country  
Guarantee pursuant to Article 44ff GDPR EU standard contractual clauses /
Privacy Shield / BCR / consent
Data IP address on registration
Purpose of processing Evidence of double opt-in (DOI)
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data Time of registration
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data IP address on DOI
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data Time of DOI verification
Purpose of processing Evidence of double opt-in
Legal basis for processing Declaration of consent
Storage duration Up to 3 years after revocation/objection
Data E-mail address
Purpose of processing Sending the newsletter
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Salutation
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *First name
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Surname
Purpose of processing Direct address
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection
Data *Company
Purpose of processing Use for marketing purposes
Legal basis for processing Declaration of consent
Storage duration Until revocation/objection

* optional

Download of white papers and other information

On our website you can obtain various whitepapers, articles and infographics from us. Before downloading, you will be asked to provide your contact information (title, first and last name, e-mail address, zip code, city, country, company). This data is stored by us and used to address you by e-mail for advertising purposes. The personal data provided represents the contractual consideration for the provision of the documents.

We use the so-called double opt-in procedure for the verification of your e-mail address. This means that after you have entered your e-mail address, we will send you a confirmation e-mail to the specified e-mail address, in which we ask you to confirm. If you do not confirm this within 24 hours, your data will be automatically deleted from the database. After successful registration you will receive the requested materials.

Furthermore, we store your IP addresses and the times of registration and confirmation each time you register and confirm. The purpose of the procedure is to be able to prove your registration within the scope of our accountability obligations and, if necessary, to clarify a possible misuse of your personal data. Due to the fulfillment of the accountability obligations, we have a legitimate interest in accordance with Art. 6 (1) lit. f GDPR in processing the data of the double-opt-in procedure.

Name of newsletter provider salesforce.com, inc, Salesforce Tower 415 Mission Street, 3rd Floor San Francisco, CA 94105 USA
Type of service provider Processor
Data transfer to third country NO
Third country  
Guarantee pursuant to Article 44ff GDPR EU standard contractual clauses / more:
https://sfdc.co/cakvbB
Name of newsletter provider  
Type of service provider  
Data transfer to third country  
Third country  
Guarantee pursuant to Article 44ff GDPR  

Data transfer

Data will not be transferred to third parties for purposes other than those listed.

We will only transfer your personal data to third parties if:

  • You have given your express consent,
  • The transfer is necessary for the establishment, exercise or defence of legal claims and there is no reason to assume that you have an overriding and legitimate interest in the non-transfer of your data,
  • In the event that there is a statutory obligation for the transfer, and
  • This is lawful and necessary for the performance of contractual relations with you.

Data transmissions outside the European Union do not generally benefit from the high European standards of data protection. Where data is transferred, it is possible that there is no adequacy decision by the EU Commission as defined in Article 45(1), (3) GDPR. This means that the EU Commission has not yet decided that this country ensures an adequate level of protection in accordance with the data protection standards of the European Union on the basis of the EU GDPR, and we have therefore made the above-mentioned appropriate guarantees.

The possible risks which possibly cannot be fully excluded in connection with data transfer are:

  • You personal data could possibly be processed beyond the actual purpose.
  • There is also the possibility that you will not be able to sustainably exercise and enforce your rights under data protection laws, such as your right of access, rectification, erasure or data portability.
  • There could also be a higher probability that your data is not correctly processed and that the protection of your personal data does not fully meet the requirements of the EU GDPR in terms of quantity and quality.

Data security

We have taken comprehensive technical and operational security precautions in order to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly revised and adapted to technological progress.

Technically necessary cookies

In order to improve our website and to make its use as optimal as possible, we use cookies. Cookies are small text files which are stored to your computer when you access our website and which allow us to recognise your browser. Cookies save information such as your language setting, the duration of your visit to our website or the information entered there. This means the user is not required to re-enter the necessary data when returning to the website. Technically necessary cookies are not absolutely necessary in order to view the website. However, some functions of the website cannot be used fully without these cookies.

The user therefore cannot object, and these cookies can be disabled by using the settings of the relevant browser. Most browsers accept cookies automatically. If you wish to prevent cookies from being saved, you can select "do not accept cookies" in your browser settings. To find out how this works, please refer to your browser manual. You can delete cookies which are already saved to your computer at any time. However, please note that our website functionality may be restricted without cookies.

Name of cookie RationalOnline
Purpose of processing Session cookie of the website framework
Legal basis for processing Legitimate interest - technically necessary
Storage duration Until end of session
Name of cookie wantTip
Purpose of processing Session cookie of the “Tooltip” Java script functionality
Legal basis for processing Legitimate interest - technically necessary
Storage duration Until end of session

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. If the IP anonymisation is activated on this website, your IP address is however shortened first by Google within the member states of the European Union or in other contractual states of the Convention on the European Economic Community. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will not combine the IP address transmitted by your browser within the scope of Google Analytics with other data. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Our legitimate interest in the data processing lies in these purposes. The legal basis for the use of Google Analytics is Section 15(3) of the German Telemedia Act (TMG) and point (f) of Article 6(1) GDPR. The data sent by us which are associated with user identifiers (e.g. User ID) or advertisement IDs using cookies will be automatically deleted after 14 months. Data the retention period of which has expired will automatically be deleted once a month. You can find additional information on the terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de .

You may prevent cookies from being stored on your computer by adjusting the relevant settings on your browser; however, this may result in you being unable to use all the features of this website to their full extent. You can also prevent the data produced by the cookie relating to your use of the websites from being collected (including your IP address) and processed by Google by downloading and installing the browser add-on available by clicking on the following link Browser add-on. Opt-out cookies will prevent your data from being collected when visiting this website. Click here to add the opt-out cookie: Deactivate Google Analytics

Name of provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Type of service provider Processor
Data transfer to third country JA
Third country United States of America
Guarantee pursuant to Article 44ff GDPR EU Standard Contractual Clauses
Data category concerned IP address (stored in anonymised form)
Purpose of processing Preparation and amendment to cookie information
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection If you do not agree to the processing for the stated purposes, you can object by clicking here
Data category concerned Device data, such as device type, operating system model, browser type and version
Purpose of processing Optimisation of the website and adaptation of content as well as aggregate usage analysis
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection If you do not agree to the processing for the stated purposes, you can object by clicking here
Data category concerned Usage-related information, such as time of use, duration, place of origin, pages accessed, clicks and actions on the website
Purpose of processing Optimisation of the website and adaptation of content as well as aggregate usage analysis
Legal basis for processing Legitimate interest
Storage duration 14 months
Objection If you do not agree to the processing for the stated purposes, you can object by clicking here

Google Ads, Remarketing e Conversion Tracking

Google Ads, Remarketing e Conversion Tracking

Usiamo il servizio Google Ads. Google Ads è un programma pubblicitario online di Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). La parte responsabile per gli utenti nell'UE/SEE e in Svizzera è Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublino, D04 E5W5, Irlanda.

Questo significa che utilizziamo Google Ads, Google Remarketing e Conversion Tracking. Gli annunci vengono visualizzati dopo le query di ricerca sui siti web della rete pubblicitaria di Google. Inoltre, utilizziamo le liste di remarketing di Ads per gli annunci di ricerca. Questo ci permette di personalizzare le campagne pubblicitarie di ricerca per gli utenti che hanno già visitato il nostro sito web. Attraverso questi servizi, abbiamo la possibilità di combinare i nostri annunci con termini di ricerca specifici o di visualizzare annunci a visitatori precedenti promuovendo, per esempio, servizi che i visitatori hanno visto sul nostro sito web. Questo significa che possiamo mostrare pubblicità basata sugli interessi agli utenti del nostro sito web su altri siti web all'interno della rete pubblicitaria di Google (come un "Google Ad" all'interno di Google Search o su altri siti web).

Per gli annunci basati sugli interessi degli utenti, è necessaria un'analisi del comportamento degli utenti online. Google utilizza i cookie per eseguire questa analisi. Quando si clicca su un annuncio o si visita il nostro sito web, un cookie viene impostato da Google sul computer dell'utente. Questi cookie hanno una durata di 90 giorni. Le informazioni raccolte tramite il rispettivo cookie vengono utilizzate per indirizzare il visitatore in una successiva ricerca. Ulteriori informazioni sulla tecnologia dei cookie utilizzata si trovano anche nelle note di Google sulle statistiche dei siti web e nella politica sulla privacy. Con l'aiuto di questa tecnologia, Google e noi come cliente riceviamo informazioni sul fatto che un utente ha cliccato su una pubblicità ed è stato inoltrato alle nostre pagine web. Le informazioni ottenute in questo modo sono utilizzate esclusivamente per analisi statistiche per ottimizzare gli annunci. Non riceviamo nessuna informazione con la quale i visitatori possano essere identificati personalmente. Il tuo indirizzo IP viene trasmesso a Google, ma poiché utilizziamo il mascheramento IP di Google Analytics su questo sito, il tuo indirizzo IP viene reso anonimo.

I dati di log sono resi anonimi dopo 9 mesi e le informazioni dei cookie sono rese anonime dopo 18 mesi.

Le statistiche forniteci da Google includono il numero totale di utenti che hanno cliccato su uno dei nostri annunci e, se applicabile, se sono stati reindirizzati a una pagina con tag di conversione sul nostro sito web. Sulla base di queste statistiche, siamo in grado di tracciare quali termini di ricerca sono stati cliccati più spesso sul nostro annuncio e quali annunci portano l'utente a contattarci tramite il modulo di contatto.

Potete trovare maggiori informazioni sulla protezione dei dati nel contesto di Google Ads su: https://policies.google.com/technologies/ads?hl=it

Nella misura in cui i dati vengono elaborati al di fuori dell'UE/SEE, abbiamo stipulato con il fornitore di servizi le clausole standard di protezione dei dati adottate dalla Commissione UE ai sensi dell'art. 46 GDPR al fine di stabilire un livello sicuro di protezione dei dati, che consentono il trasferimento dei dati personali in un paese terzo in singoli casi.

La base giuridica per il trattamento dei dati descritto è il suo consenso, art. 6 comma 1 p. 1 lit. a GDPR. Una volta che ha dato il suo consenso, può revocarlo in qualsiasi momento con effetto futuro cambiando la sua selezione nelle impostazioni dei cookie all'inizio della policy sulla privacy. In alternativa, può cancellare i suoi cookie (tutti o solo quelli di questo sito). Il banner con il link alle scelte verrà quindi visualizzato di nuovo.

Haanche la possibilità di selezionare i tipi di annunci di Google o di disabilitare gli annunci basati sugli interessi su Google tramite l'impostazione degli annunci ( https://adssettings.google.com/authenticated?hl=it ).

Google-Ads Lead-Form

Utilizziamo le estensioni del modulo online di Google-Ads per offrire alle persone interessate la possibilità di contattarci direttamente e volontariamente tramite l’utilizzo del modulo di contatto visualizzato. Google-Ads Lead Form Extensions è un servizio di Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). La parte responsabile per gli utenti nell'UE/SEE e in Svizzera è Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublino, D04 E5W5, Irlanda. In alternativa, naturalmente, si può sempre scegliere il contatto diretto attraverso i moduli di contatto sul nostro sito web o via e-mail.

Può registrarsi ai webinar tramite i moduli online di Google Ads.

Inoltre, memorizziamo i suoi indirizzi IP e i tempi di registrazione e conferma. Lo scopo di questa procedura è di provare la sua registrazione nel quadro dei nostri obblighi di responsabilità e, se necessario, di poter chiarire un eventuale abuso dei suoi dati personali. A causa dell'adempimento degli obblighi di responsabilità, abbiamo un interesse legittimo secondo l'art. 6 (1) lit. f GDPR nell'elaborazione dei dati della procedura double-opt-in.

Quando ci contatta tramite un modulo lead di Google Ads, i dati forniti (indirizzo e-mail, nome, indirizzo, titolo di lavoro) saranno trattati da noi esclusivamente per rispondere alle sue domande, elaborare le sue richieste e per permetterle di partecipare ai nostri webinar come richiesto. Questo è anche il nostro legittimo interesse nel trattamento ai sensi dell'art. 6 (1) p. 1 lit. f GDPR. Non è previsto un trattamento dei dati per ulteriori scopi.

I dati personali che devono essere forniti sono contrassegnati come obbligatori nel rispettivo modulo di registrazione.Qualsiasi informazione aggiuntiva è volontaria.

I suoi dati, che abbiamo ricevuto nel corso delle attività di contatto, saranno cancellati non appena non saranno più necessari per raggiungere lo scopo per il quale sono stati raccolti: la sua richiesta è stata completamente elaborata e nessuna ulteriore comunicazione con lei è necessaria o desiderata.

Può opporsi al trattamento descritto dei suoi dati personali comunicati tramite Google Lead Form in qualsiasi momento con effetto per il futuro. Per farlo, ci invii una mail a Datenschutzbeauftragter@rational-online.com ed esprimete il suo desiderio di revoca con effetto per il futuro.

Diversi destinatari all'interno e all'esterno dell'UE/SEE ricevono i suddetti dati personali.

Questi sono i seguenti destinatari in dettaglio. RATIONAL Italia S.r.l.

Nel caso di trasferimento di dati al di fuori dell'Unione Europea, l'alto livello europeo di protezione dei dati non esiste per principio.

Nella misura in cui i dati vengono elaborati al di fuori dell'UE/SEE, abbiamo concluso con il fornitore di servizi le clausole standard di protezione dei dati adottate dalla Commissione UE ai sensi dell'art. 46 GDPR, al fine di stabilire un livello sicuro di protezione dei dati, che in singoli casi consentono il trasferimento dei dati personali in un paese terzo.

Se interagisce nell'ambito dei servizi di Google, anche Google ha naturalmente accesso ai suoi dati. Richiamiamo espressamente la sua attenzione sul fatto che Google memorizza i dati (ad es. indirizzo IP, eventualmente anche interessi personali, comportamento sulle pagine di Google, informazioni personali depositate presso Google, ecc.).

Non abbiamo alcuna influenza sull'elaborazione e sull'ulteriore utilizzo di questi dati, poiché solo Google determina l'elaborazione. In che misura, dove e per quanto tempo i dati vengono memorizzati, in che misura i dati vengono collegati e valutati e a chi vengono trasmessi i dati non è attualmente intellegibile per noi. Anche per quanto riguarda i periodi di cancellazione, cioè se e in che misura i periodi di cancellazione sono osservati, non abbiamo nessuna visione e nessuna influenza.

Le informazioni di Google stesso sulla protezione dei dati per i prodotti pubblicitari di Google si trovano nelle condizioni di trattamento dei dati tra i responsabili dei prodotti pubblicitari di Google, che possono essere visualizzate QUI e su https://business.safety.google/ .

Ulteriori informazioni sulle estensioni del modulo online possono essere trovate qui: https://support.google.com/google-ads/topic/9716366?hl=it&ref_topic=3119079

Inoltre, le informazioni su Google Ads, remarketing e conversion tracking si applicano anche qui: https://support.google.com/google-ads/topic/9716366?hl=it&ref_topic=3119079

Advertising Lead Forms on Facebook and LinkedIn

RATIONAL AG is responsible for the processing of your personal data in connection with the use of Advertising Lead Forms on Facebook and LinkedIn as follows:

a. General information on processing

The processing of your name and address takes place for the purpose of making contact for advertising, in order to be able to provide you with information about our products and events by e-mail, post and telephone, insofar as you have expressly consented (point (a) of Article 6(1) GDPR).

Your personal data for making contact will be regularly deleted after 2 years if we have not yet made use of your consent until that time.

If you object to the processing or revoke your consent, your data for advertising contact will no longer be used by us. For purposes of proof, your data will be retained for another three years and then deleted.

The provision of your personal data is not prescribed by law or by contract.
Automated individual decision-making, including profiling, does not take place.

b. Recipients of your data within and outside the EU/EEA

Various recipients within and outside the EU/EEA will receive the above personal data.

Specifically, these are the following recipients:

Recipients within the RATIONAL Group (national subsidiaries):

RATIONAL AG
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
Germany
info@rational-online.com
www.rational-online.com

RATIONAL Großküchentechnik GmbH
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
Germany
info@rational-online.com
www.rational-online.de

RATIONAL Austria GmbH
Münchner Bundesstrasse 10
5020 Salzburg
Austria
office@rational-austria.at
www.rational-online.at

RATIONAL Россия
Проспект Андропова 18
стр. 6, 115432; г. Москва
Russia
info@rational-online.ru
www.rational-online.ru

RATIONAL Scandinavia AB
Kabingatan 11
212 39 Malmö
Sweden
info@rational-online.se
www.rational-online.se

RATIONAL International AG
Heinrich-Wild-Straße 202
9435 Heerbrugg
Switzerland
info@rational-international.com
www.rational-international.com

RATIONAL Schweiz AG
Heinrich-Wild-Strasse 202
9435 Heerbrugg
Switzerland
info@rational-online.ch
www.rational-online.ch

RATIONAL Slovenija SLORATIONAL d.o.o.
Ronkova ulica 4
2380 Slovenj Gradec
Slovenia
info@slorational.si
www.slorational.si

RATIONAL Sp. z o.o.
ul. Bokserska 66
02-690 Warszawa
Poland
info@rational-online.pl
www.rational-online.pl

RATIONAL UK
Unit 4 Titan Court, Laporte Way
Portenway Business Park
Luton, LU4 8EF
United Kingdom
customerserviceuk@rational-online.com
www.rational-online.co.uk

RATIONAL Belgium nv
Westpoort 62
2070 Zwijndrecht
Belgium
info@rational.be
www.rational.be

RATIONAL Endüstriyel Mutfak Ekipmanları Tic. Ltd. Şti.
Levent Mahallesi Yasemin Sok. No:2
34330 Levent, Beşiktaş, İstanbul
Türkiye
info@rational-online.com.tr
www.rational-online.com.tr

RATIONAL France SAS
4 Rue de la Charente – BP 52
68271 Wittenheim Cedex
France
info@rational-online.fr
www.rational-france.fr

RATIONAL Ibérica Cooking Systems S.L.
Ctra. de Hospitalet
147-149 Cityparc / Edif. Paris D
08940 Cornellá (Barcelona)
Spain
info@rational-online.es
www.rational-online.es

RATIONAL Italia S.r.l.
Via Impastato, 22
30174 Mestre (VE)
Italy
info@rational-online.it
www.rational-online.it

RATIONAL Nederland
Grootkeukentechniek BV
Twentepoort West 7
7609 Almelo
Netherlands
info@rational.nl
www.rational.nl

RATIONAL Norge AS
Fysjaveien 33 B
0411 Oslo
Norway
post@rational.no
www.rational.no

External provider of contract data processing pursuant to art. 28 GDPR:

  • Facebook Ireland Ltd.
    4 Grand Canal Square
    Grand Canal Harbour
    Dublin 2 Ireland

Data will only be transmitted to a country outside the European Union (third country) within the scope of your consent pursuant to point (a) of Article 6(1) GDPR to the recipients listed above, in particular our subsidiaries

In this connection, we will transmit your personal data to the following third countries outside the EU/EEA:

North America

RATIONAL Canada Inc.
2410 Meadowpine Blvd.
Unit 107
L5N 6S2 Mississauga
Canada
info@rational-online.ca
www.rationalcanada.com

RATIONAL USA
1701 Golf Road
Suite C-120, Commercium
Rolling Meadow, IL 60008
United States
info@rational-online.us
www.rationalusa.com

RATIONAL México
Miguel de Cervantes Saavedra 169, 4º piso
11520 Ampliación Granada / Mexico City
Mexico
info@rational-online.mx
www.rational-online.mx

South America

RATIONAL Brasil
Rua Cincinato Braga
500 - 1° andar - Bela Vista
CEP 01333-010 - São Paulo - SP
Brasil
info@rational-online.com.br
www.rational-online.com.br

RATIONAL Colombia – America Central
Edificio Ibraco
Calle 104 No. 15 – 31 – Piso 2
Bogotá D.C.
Colombia
info@rational-online.co
www.rational-online.co

RATIONAL South America
Av. Martín Fierro 3063, Unidad 3
B1715EKE, Parque Leloir – GBA Oeste
Argentina
info@rational-online.com.ar
www.rational-online.com.ar

Asia

RATIONAL 日本
〒101-0064
東京都千代田区猿楽町2-8-8
住友不動産猿楽町ビル1F
Japan
info@rational-online.jp
www.rational-online.jp

Rational Cooking Systems Pte Ltd
25 International Business Park
#01-51/52 German Centre
609916
Singapore
enquiry.asean@rational-online.com
www.rational-online.com

RATIONAL International India Private Limited
Unit No 20, German Center
12th Floor, Building 9B, DLF Cyber City, Phase III
122002 Gurgaon, Haryana
India
s.bedi@rational-online.com
www.rational-online.in

RATIONAL International Middle East
Block 5 – Office 209 Gold and Diamond Park
Opposite First Gulf Metro Station
P.O.Box 126076, Sheikh Zayed Road, Dubai
United Arab Emirates
info@rational-online.ae
www.rational-middleeast.com

RATIONAL 대한민국
경기도 성남시 수정구 복정길 89
라치오날하우스
Korea
info@rationalkorea.co.kr
www.rationalkorea.co.kr

RATIONAL 上海
上海市肇嘉浜路798号
坤阳国际商务广场201B室
邮政编码200030 中国
China
office.shanghai@rational-online.com
www.rational-china.cn

Oceania

RATIONAL Australia PTY LTD
156 Swann Drive
Derrimut
VIC 3030 Australia
sales@rationalaustralia.com.au
www.rationalaustralia.com.au

RATIONAL NZ Ltd
477 Great South Road
Penrose
1061 Auckland
New Zealand
sales@rationalnz.co.nz
www.rational-online.com/en_xx/home/index.php

Data transmissions outside the European Union do not generally benefit from the high European standards of data protection.

Where data is transmitted to our national subsidiaries, it is possible that there is no adequacy decision by the EU Commission as defined in art. 45(1), (3) GDPR. This means that the EU Commission has not yet decided that this country ensures an adequate level of protection in accordance with the data protection standards of the European Union on the basis of the EU GDPR.

Also, these national subsidiaries may not necessarily currently have the appropriate guarantees, such as internal data protection regulations approved by a supervisory authority, or standardised EU contracts.

The possible risks which therefore cannot be excluded in connection with data transmission are:

  • You personal data could possibly be processed beyond the actual purpose, such as for advertising purposes.
  • There is also the possibility that you will not be able to sustainably exercise and enforce your rights under data protection laws, such as your right of access, rectification, erasure or data portability (see section 3).
  • There could also be a higher probability that your data is not correctly processed and that the protection of your personal data does not fully meet the requirements of the EU GDPR in terms of quantity and quality.

c. Your rights

We would like to inform you that you have a right of access (Article 15 GDPR), to rectification (Article 16 GDPR), to erasure (Article 17 GDPR), to restriction of processing (Article 18 GDPR), to data portability (Article 20 GDPR) and a right to object against the processing (Article 21 GDPR).

Where we process your personal data for direct marketing purposes, you shall have the right pursuant to Article 21(2) GDPR to object at any time to processing of personal data concerning you for such marketing. Should you object to processing for the purposes of direct marketing, we shall no longer process your personal data for these purposes.

You also have the right to lodge a complaint with the competent supervisory authority (point (f) of Article 57(1) GDPR).

You also have the right to revoke your consent at any time, without this affecting the lawfulness of processing on the basis of your consent until the revocation.

Facebook Custom Audience

"We use the Custom Audiences service of Facebook Inc. as part of our usage-based online advertising. (1601 S. California Avenue, Palo Alto, CA 94304, USA). For this purpose, we use the Facebook Ad Manager to define user target groups based on certain features that are subsequently displayed ads within the Facebook network. Users are selected by Facebook based on the profile information they provide and other information provided through the use of Facebook. If a user clicks on an advertisement and then visits our website, Facebook receives information from the Facebook pixel embedded on our website that the user clicked on the advertising banner. In principle, a non-reversible and non-personal checksum (hash value) is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set. This collects information about your activities on our website (e.g. surfing behaviour, subpages visited, etc.). In addition, your IP address is stored and used for the geographical control of advertising. We do not use Facebook Custom Audiences via the customer list or the "extended comparison" function.

The legal basis for the processing is your voluntary consent within the meaning of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future by using either the button provided here to deactivate Facebook Custom Audience or the button at the beginning of the data protection declaration to generally revoke your consent to the use of cookies and pixels.

Further information about the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your setting options to protect your privacy can be found in Facebook's data protection guidelines. You can make settings about which advertisements you see on Facebook under this link and in Facebook's account settings.

The transfer of data to the USA is permitted according to Art. 45 DSGVO, as Facebook is Privacy Shield-certified and therefore an adequate level of data protection exists according to the implementing decision of the Commission (EU) 2016/1250 ( https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016D1250&from=EN ). Certification can be viewed at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

For more information about Facebook's Custom Audiences service, please visit: https://www.facebook.com/business/help/449542958510885

For more information on data processing and storage times, please contact the provider or visit https://www.facebook.com/about/privacy .

Deactivation of the "Facebook Custom Audiences" function is possible for logged in users at https://www.facebook.com/settings/?tab=ads# .

You can revoke your previously given consent at any time with effect for the future by clicking on the following link:

This shall not affect the lawfulness of the processing carried out on the basis of consent until revoked. No further data exchange with Facebook takes place with the declared revocation.

Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy .

Name of provider
Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA ("Facebook").
Type of service provider Data transfer and joint controllers pursuant to Article 26 GDPR
Data transfer to third country YES
Third country USA
Guarantees pursuant to Article 44 et seq. GDPR Privacy Shield Certification
Data category concerned HTTP Header: A HTTP header contains information about your IP address, information on the web browser, page storage location, document, URL reference and user agent of the web browser.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.
Data category concerned Pixel-specific data, such as the pixel ID and Facebook cookie data.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.
Data category concerned Optional values, such as information on purchases made, information on conversion value.
Purpose of processing Interest-based advertising
Legal basis for processing Declaration of consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree to the processing for the stated purposes, you can deactivate Facebook Custom Audiences or withdraw your consent by clicking in the text above.

LinkedIn Conversion Tracking

We use the LinkedIn Conversion Tracking service of LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA as part of the evaluation of our online advertising. The responsible entity for users in the EU/EEA and Switzerland is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

For this purpose, we define target groups of users in the LinkedIn Campaign Manager based on certain characteristics, who will subsequently be shown advertisements within the LinkedIn network. The users are selected by LinkedIn based on the profile information they provide, as well as other data provided when using LinkedIn. If a user clicks on an advertisement and subsequently arrives on our website, LinkedIn receives the information that the user has clicked on the advertising banner via the conversion tag embedded on our website.

The LinkedIn tag thus enables the following data to be collected:

  • Pages visited, including the URL,
  • Referrers
  • IP-adress
  • Device and browser properties (user agent)
  • and timestamp.

IP addresses are shortened or hashed (for cross-device use) by LinkedIn . The direct identifiers of the members are removed within 7 days to pseudonymize the data. The remaining pseudonymous data is then deleted within 180 days.

LinkedIn does not share the personal data with us, as the website operator, but only provides us with reports and notifications (which do not identify the user) about website visits and ad performance. LinkedIn also provides so-called retargeting, so we, as website operator, can show personalized ads outside our website using this data without identifying individual members. Data that does not identify you is also used to improve ad relevance and reach LinkedIn members across devices. LinkedIn members can control the use of their personal information for advertising purposes through their account settings. LinkedIn refers to the following link to customize advertising preferences: https://www.linkedin.com/psettings/advertising/actions-that-showed-interest .

We process this data to evaluate our advertising campaigns. The legal basis for the processing is your voluntary consent within the meaning of Art. 6 (1) a) GDPR. Without your consent via our cookie banner, no processing of data for LinkedIn conversion tracking takes place.

In the context of LinkedIn conversion tracking, LinkedIn naturally has access to the listed data. In particular, it is possible that in addition to LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA also has access to your data.

The LinkedIn Corporation is located here in an insecure third country, in which the level of data protection is lower. Since a transfer of the data collected by the pixel described here to the LinkedIn Corporation cannot be ruled out, appropriate guarantees are required to ensure an adequate level of data protection.

In this regard, LinkedIn provides, as part of the respective LinkedIn services agreement, a Data Processing Agreement with linked standard contractual clauses for customers of its LinkedIn services, which can be found here: https://www.linkedin.com/legal/l/dpa .

You can revoke your consent at any time with effect for the future. To do so, use either the button provided here below to deactivate LinkedIn Conversion Tracking, or the button at the beginning of the Privacy Policy to generally revoke your consent to the use of cookies and pixels.

The lawfulness of the processing carried out on the basis of the consent until the revocation is not affected by this. With the declared revocation, no further data exchange with LinkedIn takes place.

For more information about the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your settings options for protecting your privacy, you can also refer to the privacy policy of LinkedIn .

For more information on LinkedIn Conversion Tracking, please visit: https://business.linkedin.com/de-de/marketing-solutions/conversion-tracking#get-started

For more information on data processing and storage duration, please visit: https://www.linkedin.com/help/linkedin/answer/65521?lang=de.

Name of provider LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA
Type of service provider Data transfer and joint responsibility with the controller according to Article 26 GDPR
Data transfer to third country YES
Third country USA
Data category concerned HTTP header: In an HTTP header there is information about: Visited website, including the URL, referrer, IP address, device and browser properties (user agent), and timestamp.
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).
Data category concerned Pixel-specific data, such as the pixel ID
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).
Data category concerned Optional values, such as information on purchases made, information on the conversion value
Purpose of processing Interest based advertising
Legal basis for processing Consent
Storage duration 180 days
Deactivation/Withdrawal If you do not agree with the processing for the purposes mentioned, you can deactivate LinkedIn Conversion Tracking or revoke your consent by mouse click (see text above).

Google Tag Manager

For reasons of transparency, we would like to inform you that we use the Google Tag Manager. The Google Tag Manager itself does not record any personal data. The Tag Manager simplifies the tag implementation and management process for us. Tags are small code elements used, among other things, to measure traffic and visitor behaviour, to measure the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimise websites. We use the Tag Manager for Google Analytics and Google Adsense services. If you have deactivated these services, Google Tag Manager will take into account this deactivation. For further information on Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html .

Integration of third-party content

Third-party content, such as videos from YouTube or maps from Google Maps, are integrated into our online offer on the basis of Art. 6 para. 1 sentence 1 letter f) GDPR. This always presupposes that the providers of this content (hereinafter referred to as "third party providers") are aware of the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. However, we have no influence on this if the third party providers store the IP address, e.g. for statistical purposes. As far as we know, we inform the users about this.

Deactivation / Activation of cookies

You may change your decision to use cookies and third-party services to enhance your website experience at any time by clicking a button on the banner that appears on your first visit or on this privacy page by clicking the following link. A revocation is also possible if no decision has yet been made in the cookie banner.

Disable Cookies

Disable Cookies

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Your rights as the data subject

Every data subject has a right of access pursuant to Article 15 GDPR, the right to rectification pursuant to Article 16 GDPR, the right to erasure pursuant to Article 17 GDPR, the right to restriction of processing pursuant to Article 18 GDPR, the right to object pursuant to Article 21 GDPR and the right to data portability pursuant to Article 20 GDPR. The restrictions pursuant to Sections 34 and 25 of the German Federal Data Protection Act apply to the right of access and the right to erasure.

Right to lodge a complaint

You also have a right to lodge a complaint with the competent data protection supervisory authority about the processing of your personal data by us.

Revocation of consent

Any consent to the processing of personal data given to us can be revoked at any time. This also applies to the revocation of declarations of consent granted to us prior to the entry into force of the General Data Protection Act, i.e. prior to 25 May 2018. Please note that a revocation will only have effect for the future. Processing we have undertaken prior to the revocation will not be affected by this.

Rights in the event of data processing for direct marketing purposes

Pursuant to Article 21(2) GDPR, you have the right to object to processing of personal data concerning you at any time. Should you object to processing for the purposes of direct marketing, we shall no longer process your personal data for these purposes. Please note that an objection will only have effect for the future. Processing we have undertaken prior to the objection will not be affected by this.

Note on the right to object in the event of overriding interests

If we have an overriding interest in processing your personal data, you may object against the processing. When exercising such an objection, we ask that you provide the reasons why we should not process your personal data in the manner we describe. In the event of a justified objection, we will examine the matter and will either suspend or modify the data processing or explain our vital and legitimate reasons to you.

Links to other websites

Our websites may contain links to websites of other providers. Note that this data privacy statement only applies to RATIONAL AG websites. We have no influence or control over whether other providers comply with current data protection regulations.

Modifications to the data privacy statement

We reserve the right to modify or amend this data privacy statement at any time in accordance with the applicable data protection regulations.